Adar Poonawalla to acquire 50% of Karan Johar’s Dharma Productions for Rs 1000 cr, Internet says ‘undervalued’

Adar Poonawalla’s Serene Productions is all set to acquire a 50 per cent stake in Karan Johar’s Dharma Productions and Dharmatic Entertainment for Rs 1,000 crore. The announcement also underlined that Karan Johar will continue to serve as the Executive Chairman and Apoorva Mehta will also remain the Chief Executive Officer (CEO) in order to maintain consistency in operations.

What did Adar Poonawalla and Karan Johar say about the merger?

In an official statement, Adar said, “This is an exciting opportunity to collaborate with one of India’s most iconic production houses. Working with my friend Karan Johar, we aim to take Dharma to even greater heights.”

"My father founded Dharma to create films that leave a lasting impact. I've dedicated my career to building on that vision. Now, with Adar - an incredible friend and visionary - we are ready to take Dharma to the next level. This partnership blends our emotional storytelling with cutting-edge business strategies,” said Karan Johar.

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Why did Dharma Productions sell its 50%?

As per Times Now, this upcoming partnership between Serene Productions and Dharma is being built to feed the growing demand for quality content across digital platforms both domestically and globally. “With the Indian entertainment sector booming, driven by rising digital penetration and evolving audience preferences, the collaboration seeks to take advantage of new opportunities in content creation, distribution, and audience engagement,” the portal wrote.

What does the internet think of this deal?

One user asserted, “He sold very cheap. Imagine the royalty of all those songs and films!” Another commented, “Doobti Naav me ek aur savaar.” The third opined, “Wrong move, dude. All this while, rumours were spread that Jio Studios was buying Dharma Productions. Now, Poonwalla has bought it. Maybe, Dharma should have sold it to ADIA or PIF, they have very deep pockets.? A concerned user also mentioned, “Is this something got to do with Karan's health? Why all of a sudden.”

Well, only time will tell how this move aiming at serving the digital-first generation would shape, until then you share your thoughts @indiatimes.

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