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How Teamology Made Its Mark in India's Digital PR Industry in Just 4 Years

In barely four years, Kolkata-based Teamology Softech and Media Services has dominated India's digital PR industry. The journey of Teamology started in 2020 with the hands of Gulrez Alam and Md Badshah Ansari.
Indiatimes Online Partner Updated on Feb 12, 2025, 11:41 IST

In barely four years, Kolkata-based Teamology Softech and Media Services has dominated India's digital PR industry! The tale of how a startup transformed the public relations landscape and established into a well-known brand is fascinating.?

How the journey begins?

The journey of Teamology started in 2020 with the hands of Gulrez Alam and Md Badshah Ansari. There was one goal - to bring a disruption in the digital PR world. At that time brands faced the crisis of online visibility and trust. That was the area where Teamology wanted to be a gamechanger.?

A brand in just 4 years! What made this phenomenal growth possible?

Although the start was small, with time Teamology¡¯s acceptability and success grew at a rocket¡¯s speed! This digital PR agency incepted in 2020 with a small team and today Teamology is not just a name but a trailblazer for the entire industry.?

From startup to mid-size biz to even top India brands - Teamology is a symbol of credibility for all. Pushing the boundaries of ordinary PR, this company has taken the modern day digital PR to new heights. The results? Teamology¡¯s influence has expanded beyond Indian market.

Md Badshah Ansari

?"Our vision is very simple: To enhance a brand¡¯s visibility in the digital platforms so that it creates an impact on the audience. We focus on transforming a brand¡¯s story into life. We strive to offer unparalleled global exposure to our clients by enhancing their brand reputations and executive effective online campaigns¡± says Badshah Ansari?

The agency has created numerious successful digital PR campaigns for brands using trendy concepts like personalized PR, influencer marketing, SEO. As a result, Teamology has had a high level of success enhancing their clients' online presence.??

Secret Strategy of Teamology

The begining was not easy. Back in those days digital PR was still an unknown charter for many brands. Most brands would solely depend on traditional media for promotions. But things were changing and leveraging that change Teamology came up with a new plan for the new age. Cofounders Gulrez Alam and Md Badshah Ansari realized paid advertisements are not enough for brand acceptance. The needs are strategic content, right media placement, and effective use of digital media.??

This gave birth to Teamology¡¯s secret strategy!

They developed some unique and new approaches that outperformed traditional public relations and changed the fate of several brands overnight.?

They adopted result-driven PR - a strategy to not just spread news rather creating a brand narrative that impact reality. Every PR campaign was well planned to create brand loyalty and leave deep impact on clients.?

They aimed for digital dominance. The company broadened its horizons beyond press releases and into cutting-edge technology, employing SEO-optimized content, AI-driven PR strategies, and social media interaction to elevate the brand's digital presence.?

They are applying a client-centric approach in their campaigns. Every brand is different so there is no single solution to all problems. Teamology crafts unique and customized PR strategy for each client matching their specific requirements.?

Relying on these three core pillars Teamology has completed numerous successful PR campaigns in a brisk period. The result is leading brands like PaisaBazar, Acko, Hero, 5Paisa are Teamology¡¯s clients today.?

¡°Right from the word go, we focused on building a community that would understand digital PR in true sense and benefit from it. Our goal has always been organic growth and quality engagement.¡±, clarifies Badshah Ansari.?

Achievements and awards

One of the most notable achievements of Teamology is the BRANDEDGE 3.0 campaign for PRSI Kolkata. PRSI gained 6.4 millions audiences in just 28 days.?

BRANDEDGE 3.0 rapidly went viral with the magic of influencer marketing, content strategy and outstanding social media management.?

Post pandemic a web development company CSS Founder faced tough challenges. Increasing digital presence was the need of the hour. Teamology stood by the company at this juncture.?

By crafting connective storylines, Teamology was able to help CSS grow its online performance boosting brand visibility and increasing engagement. Not only that, Teamology created a direct impact on CSS¡¯s audiences through smart strategies like social media and influencer marketing campaigns that took part heavily on of CSS Founder¡¯s brand promotion.?

The true measure of success is recognition, and teamology has proved it by winning many prestigious awards. They have established themselves at the forefront of the Indian PR industry by winning the title of 'Best Independent PR Agency in India' by Adgully. They received the Digies Digital Awards 2023 for outstanding performance in digital PR and the Foxglove Awards? in recognition of innovative PR strategies.

However, Teamology is equally committed to social responsibility, not just brand building. Winning the 'Best CSR for Women Empowerment' (Gold) award at the MAA Marketing & Advertising Awards is a reflection of their commitment to women empowerment. These achievements prove that Teamology is not just a PR agency, but a trendsetter, creating new benchmarks in the Indian and international markets!

Gulrez Alam

As Gulrez Alam says ¡° We have been working in this industry since 2020, but we have already achieved lots of appreciation and awards. In 2023, we won Digies Digital Awards, Foxglove Awards, from Afaqs, for effective social media management. We also earned another Foxglove Awards for best innovative PR strategies. Recently, we have achieved Gold from MAA Marketing & Advertising Awards, as the best CSR for Women empowerment¡±.


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