We could soon see more ads surfacing on iOS -- especially on the preinstalled apps on the iPhone such as Maps, Books and Podcasts.
This is according to a report by Bloomberg¡¯s Mark Gurman, which revealed that Apple has internally tested search ads in Maps that could display recommendations when you search for restaurants, stores etc.?
Apple has already been displaying ads on the App Store, where developers can promote their ads based on keywords searched by users while searching for an app. In a similar way, Gurman says, Apple could show ads on Maps, showing businesses that pay the top dollar to appear on top of search results after looking for specific search terms.?
According to Gurman, Apple could bring ads to its Podcasts as well as the Books app. In case you didn¡¯t know, currently, both the apps remain ad-free. Apple also wishes to extend the displaying of ads in the app store in other parts such as the Today tab as well as app download pages.?
As per 9to5Google, ads on the today page could be displayed in larger cards with ¡®ad¡¯ written below the app¡¯s name. On the other hand, ads on the individual app pages will be visible in ¡®You Might Also Like¡¯ section highlighted in blue.
Gurman also highlights potential in putting ads on AppleTV+, with the option of creating a lower-priced ad-loaded tier, similar to what Netflix is working on currently.?
People on Twitter aren¡¯t very pleased with this idea.?
While many drew parallels on how something like this wouldn¡¯t have come into existence had Steve Jobs still been alive.
While many were straight up not okay with the idea.
What do you think about seeing more ads on the iPhone? Tell us in the comments below.
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