With the Mahakumbh Mela 2025 drawing a staggering 550 million devotees to the sacred confluence of the Ganga, Yamuna, and the mythical Saraswati, a surprising new service is going viral for those who can't be there in person. Honestly, we should have seen this coming - after all, India is the land of ultimate jugaad!
A video of a man promoting his unique business recently went viral on Instagram.?
The local entrepreneur introduced a "digital snan' (holy dip) service, where devotees send their photos via WhatsApp, and he immerses them in the sacred Sangam on their behalf.
Yes, he actually dips passport-sized pictures into the water!
Shared by digital creator Akash Banerjee with a touch of sarcasm, he called it an 'artificial immersion' and joked, "Next Level AI Idea ? Next Unicorn Company Spotted ?."
And guess what, this symbolic ritual is offered at a price of Rs 1,100 per person.
Guess washing your sins away doesn't come cheap!
People weren't exactly thrilled with the idea！thankfully!
One person joked, "China has DeepSeek, we have DeepSnaan."
Another commented, "Sabse bade murkh to woh hain jo apni photo bhej rahe hain... ye banda to sirf dharm ke naam par paise kama raha hai." (The real fools are those sending their photos. This guy is just making money in the name of faith.)
Someone else quipped, "Tum andhbhakti ko criticize karte raho, usne andhbhakti mein business dhoondh liya... Real entrepreneur.." (You keep criticising blind faith, he found a business in it´ A true entrepreneur.)
Yet another said, "He should go to Shark Tank," referring to a popular show where entrepreneurs from around the world pitch their business models to a panel of investors.
And another summed it up perfectly: "When andhbhakti? [blind faith] meets AI."
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