Jaguar's new logo reveal leaves everyone confused, including Elon Musk: 'Do you sell cars?'

Jaguar, the British luxury automaker, debuted its new logo in a pop art-inspired branding film on Tuesday. The company founded 102 years ago, is entering a "new era" with its planned all-electric car lineup. Jaguar launched a beautiful but rather confused rebranding, featuring a bunch of multicultural models in colorful techno-inspired attire. Despite its reputation for luxury vehicles, the company's makeover did not include any cars.?

Jaguar's strange rebranding video leaves people confused?

Jaguar has dropped its prior all-caps logo and is now styled as JaGUar.The new logo is made up of gold custom-font letters that spell Jaguar in lowercase, except for the G and U.

"It is a powerful celebration of modernism – geometric form, symmetry and simplicity – demonstrating the unexpected by seamlessly blending upper and lowercase characters in visual harmony,”?the automaker, now an EV manufacturer, stated of its new logo.

In addition to its moniker, the company has updated its pouncing cat insignia, known as the leaper, which is Jaguar's "precious mark of provenance." "Always leaping forward, it is a representation of excellence and hallmark of the brand," the company said of its revamped cat logo in a statement.?

Elon Musk calls out the confusion

“Do you sell cars?” tech billionaire Elon Musk wrote on X, to which, the company responded, “Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.”

While the Jaguar redesign was certainly eye-catching, the lack of vehicles baffled netizens. Most of the comments reflected similar thoughts, with readers asking the obvious question: where are your cars? Here's what people wrote.

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