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Lovely Runner controversy: Byeon Woo Seok and Kim Hye Yoon's subway ad pulled down after backlash over their pairing

An ad featuring Lovely Runner stars Byeon Woo Seok and Kim Hye Yoon has faced from Korean citizens, which led to the takedown of a subway ad featuring them. Both Byeon Woo Seok and Kim Hye Yoon garnered critical acclaim for their performance in the hit tvN K-drama.
Shivani Negi Updated on Jan 23, 2025, 22:00 IST

Lovely Runner stars Byeon Woo Seok and Kim Hye Yoon have sparked controversy almost a year after the release of their K-drama in South Korea, and the reasons will leave you shocked. The hit tvN drama couple has apparently come under fire over a subway ad. According to a viral post, the subway ad was pulled down by transport policy after 40 complaints were received questioning the lead actors' pairing.

Lovely Runner stars' ad removed from subway

In a shocking turn of events, a subway ad featuring Lovely Runner couple Byeon Woo Seok and Kim Hye Yoon was abruptly pulled down after receiving over 40 complaints from the public. Both Byeon and Kim received widespread praise for their undeniable chemistry, with the couple being voted as one of fan favourite drama couples at multiple award shows.?

However, an ad featuring them has sparked a fresh controversy, with some individuals taking issue with the pairing of the two actors. The complaints, which were filed with the transportation authorities, cited unspecified reasons for objecting to the couple's pairing but were enough to trigger the removal of the ad from the subway.

According to transportation policy, even a single complaint is enough to mandate the removal of an ad, and in this case, the sheer volume of complaints led to the swift takedown of the ad.

The Lovely Runner frenzy!

Despite the current backlash, Lovely Runner remains one of the most popular and highly rated Korean shows of 2024 among global fans, with fans continuing to tune in and show their love for the characters and storylines.

The drama, which aired on tvN from April 8 to May 28, 2024, consistently topped the ratings charts, with impressive viewership numbers in Korea and internationally. According to Nielsen Media Research, Lovely Runner averaged a remarkable 15.6% viewership rating in Korea, with some episodes reaching as high as 20.5%. Globally, fans were able to watch the romance fantasy on Viki. The drama is now also streaming on Netflix.

What is Lovely Runner about?

The drama follows Ryu Sun Jae, a famous K-pop idol of the boy group Eclipse who seems to have it all but is actually exhausted. Im Sol is a big fan of his and finds comfort in his music after a childhood accident ruined her own dreams. When Sun Jae dies suddenly, Sol is heartbroken, but she scores a rare chance to save him after discovering a mysterious watch that allows her to time travel and change the course of events.?

For more news and updates from the world of?OTT, and?celebrities?from?Bollywood?and?Hollywood, keep reading?Indiatimes Entertainment.

Shivani Negi

As an Entertainment Content Writer with 3+ Years of experience, I have been keeping a keen eye on who wore what. A self confessed Koreaboo, I am your fangirl next door. Ps: I take pride in saying that I grew up watching "It's Controversial" as a kid.

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