The first trailer for Now You See Me 3, officially titled Now You See Me: Now You Don¡¯t, dropped on April 29, and true to the franchise¡¯s flair for illusion, the promotional rollout was anything but ordinary. In a clever twist, a cryptic billboard appeared in Times Square, drawing thousands of live viewers on TikTok. Scroll ahead to know all about the marketing that has fans equally excited and confused.
A unique promotional strategy is being played by the team of Now You See Me: Now You Don't after the rollout of the trailer. On Tuesday, a billboard in Times Square displayed a countdown and the phrase ¡°Text for magic¡± above a phone number. Fans who followed the instructions and texted the number were later stunned to receive $119 through Venmo once the countdown ended.
While Lionsgate has yet to confirm the meaning behind the specific $119 figure, the stunt has already gone viral, igniting theories across social media. Some fans speculate it could be tied to a release date, a puzzle within the film¡¯s plot, or a nod to a magic reference, though nothing has been confirmed.
Fans have taken to social media to unpack the mysterious elements of the promo, with some theorizing it may reference a plot point, page number in a script, or even an Easter egg from the earlier films. One user wrote, "This movie better not flop because this is an extremely expensive marketing trick." "This is one of the most legendary things I¡¯ve seen in a while! And rightfully so because that movie was freaking AMAZING!"
A third wrote, "Best marketing strategy ever??" and a fourth mentioned, "That¡¯s wild¡ªliteral movie magic turning into real cash! Wonder what other tricks they¡¯ve got up their sleeve. You signing up too?"
Lionsgate has officially unveiled the first trailer for Now You See Me: Now You Don¡¯t, the third installment in the popular magician-heist franchise.
The film is set to premiere in cinemas on 14 November 2025, marking the return of the original Four Horsemen and introducing a new generation of illusionists.? The returning cast includes Jesse Eisenberg as J. Daniel ¡°Danny¡± Atlas, Woody Harrelson as Merritt McKinney, Dave Franco as Jack Wilder, Isla Fisher as Henley Reeves, Mark Ruffalo as Dylan Rhodes, and Morgan Freeman as Thaddeus Bradley.
The plot centers around the original Horsemen mentoring a new team of young magicians to execute a grand heist involving the theft of a valuable "heart diamond" from a corrupt family.?The narrative delves deeper into the secret magician society known as the Eye, with Freeman¡¯s character, Thaddeus Bradley, revealed as its leader. ?
For more news and updates from the world of?OTT?and?celebrities?from?Bollywood?and?Hollywood, keep reading?Indiatimes Entertainment.