Selena Gomez backs Hailey Bieber on Instagram and posts cryptic ‘cheering you on’ message, internet calls Justin the biggest problem

Selena Gomez may have just soft-launched the most unexpected reconciliation of the decade, and fans are spiralling. In what might be her most surprising move since going Insta official with Benny Blanco, Selena Gomez liked a post by Hailey Bieber’s beauty brand, Rhode Skin. The post, shared on May 20, was celebrating Rhode’s big retail break, its upcoming launch in Sephora stores. The sleek black-and-white promo featured Hailey posing with one of her products, and within minutes, fans noticed that familiar name in the likes.

Selena Gomez. Liking Hailey Bieber’s post. In 2025. Yes, this is real life.

The digital olive branch comes layered in even more intrigue. On the very same day, Selena posted a cryptic message to her Instagram Stories that sent her fandom into meltdown mode. The post read, “You matter. Your voice matters. Your heart matters. You are worth so much more than you know.” Selena added her own caption: “You know who you are and I’m cheering you on.”

Selena Gomez backs Hailey Bieber on Instagram and posts a story | Credit: Instagram | selenagomez

What is the theory behind Selena Gomez’s support for Hailey Bieber? Internet calls Justin the problem

Now, it does not take a Jelena-era conspiracy theorist to connect the dots. Fans quickly began speculating: was this a quiet nod to Hailey? A subtle end to years of internet-stoked rivalry? Or just classic Selena, being gracious and poetic?

Well, the internet obviously reacted and they took no time to declare, once again that Justin has always been the problem.?

For context, Selena and Justin Bieber’s decade-long, on-again-off-again relationship ended in 2018, just before Justin married Hailey Baldwin in a whirlwind courthouse ceremony. Ever since, Selena and Hailey have been unwilling co-stars in a messy narrative powered by fan wars, TikTok theories, and heartbreak edits.

But now? Things might just be shifting between Hailey and Justin

Meanwhile, Hailey has been having a major week. Her first-ever solo Vogue US cover dropped, and even Justin had to publicly eat his words—literally. He admitted on Instagram that in a past argument, he once told Hailey she would “never be on the cover of Vogue.” (Spoiler: he was wrong.) He later deleted the caption after some fans were not loving the confession.

So, where does that leave us? With Selena Gomez pressing like on Hailey Bieber’s milestone and posting about cheering someone on… this might just be the crossover event no one saw coming.