In its latest launch event, Apple announced?an avalanche of new products. In a 90-minute presentation on September 7, the Cupertino-based company detailed a series of product updates, including the?iPhone 14?and?iPhone 14 Pro?models, the new?Apple Watch 8?and the updated?AirPods Pro 2.
While there were some major announcements at the Far Out event, something else caught the attention of desis. During the release of AirPods Pro 2, Apple played Indian rapper Badshah¡¯s popular 'Voodoo' song.
Given India is one of its largest markets, Apple made sure its Indian customers had more to cheer about than just the new offerings.?
The song by Badshah, J Balvin and Tainy was played to introduce the Apple AirPods Pro (2nd generation). The all-new wireless earbuds come powered by H2 chipset.?
The new Airpods have seen a major upgrade including?Active Noise Cancellation and Transparency mode along with Spatial Audio. Apple has also added touch controls for media playback and volume adjustments along with longer battery life, a brand-new charging case, and an additional ear tip size for a better fit.??
Taking to Twitter, Badshah expressed gratitude.??
The rapper also shared his response to another post by a Twitter user about Apple using his song.
The news has sent desis into overdrive, with many saying it was the Apple event¡¯s peak moment.
Meanwhile, Apple AirPods Pro 2 will be on sale with a starting price of Rs 26,900 in India. It will be available for order on September 9 and will be available at the offline store from September 23.
In total, Apple launched 8 new products at the Far Out event.?These include:?iPhone 14;?iPhone 14 Plus;?iPhone 14 Pro;?iPhone 14 Pro Max;?AirPods Pro;?Apple Watch Series 8;?Apple Watch SE, and?Apple Watch Ultra.
Apple wants to make its devices as indispensable as ever. The new iPhones and Apple Watches have a crash detection feature, for example, and your iPhone will be able to send emergency messages via satellite connectivity.? ?
All those additions are on top of the normal enhancements you'd expect ¡ª a new chipset for the iPhones, camera improvements across the iPhone lineup, a temperature sensor and low-power mode for the Apple Watch, and improved audio features in the AirPods Pro 2.??