A new ad campaign for the high-end clothing company Balenciaga has drawn criticism on social media from users who find it inappropriate and distressing to feature children and toys with bondage-themed connotations.?
The new campaign's pictures indicate young child models carrying teddy bears that look like bondage gear, which have gone viral on Twitter.
Two screenshots from the official Balenciaga website featuring pictures of young girls holding teddy bears were tweeted by a Twitter user going by the handle @DatCatDer. Unfortunately, they aren't.?
In the first image, a little child is shown standing on a pink bed holding a teddy bear while donning a fishnet top, a lockable collar, and wrist and ankle restraints.
In the second image, a young kid is shown sitting on a sofa while holding a teddy bear and sporting a leather collar and chest harness. These two images are used to promote the site's holiday gift shop.
"Frightening how many adults must have been involved in this... parents, photographers, creative directors, copywriters, web designers, design agency staff, producers, managers, advertisers... and not one of them thought 'hang on a minute?"
Another comment read, "It's the front page of their website. Scared, confused little girls on beds with toys dressed in adult sex shop fetish gear. This photo shoot must have been through dozens of people before being placed in Front Of the House - didn't any of them think it was wrong? Not one?"
"This destruction of innocence & normalization of fringe behaviors seems like an effort to make acceptable previously unimaginable scenarios (like men in women's prisons & shelters/children having "gender identities" / adult-dancing in libraries). None of this is acceptable,"
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