'Consensual Non-Monogamy': Gleeden, An Extramarital Dating App, Has 2 Million Indian Users

Online dating has been around for a while. However, following the pandemic, this area is booming faster than expected.? One?undoubtedly desires?a partner to experience new things.?

These dating apps help you?meet a partner, regardless of gender or orientation.Dating has changed in recent times. Relationships have evolved from a lifelong commitment to casual.??

Reuters

More people are discovering love on their phones thanks to dating apps.?

But who would have thought that an extramarital dating app would also succeed in a country like India?

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The extramarital dating app Gleeden, located in France, announced on Monday that it had surpassed 10 million users worldwide.?

Of those 10 million users, 2 million come from India, where the number of users has grown by 11 percent since September 2022.

According to the data provided by the company, the vast majority of new customers are from Tier 1 cities (66 percent). In comparison, the remaining new subscribers come from Tier 2 and Tier 3 cities (44 percent).

"India is a country that, while worshipping marriage and monogamy, keeps growing as far as subscribers on the app. 2022 alone brought us +18 percent new users, increasing from 1.7 million in December 2021 to the current +2 million,"?said Sybil Shiddell, Country Manager India for Gleeden.

Even though Gleeden was made for married people, more and more Indian people are using it, which shows that traditional ideas of monogamy are slowly changing in the country.?

According to the company, relationships in which both parties consent to them may also significantly contribute to many of these changes.

Gleeden

The company stated that most of Gleeden's Indian customers come from wealthy families.

Many homemakers are also engineers, business owners, consultants, managers, executives, or doctors, all of which require a lot of education and skill.?As for age, men are mostly 30+ while women are 26+.

The company also mentioned that the app is designed to be extra safe for women; thus, in 2023, it will have 40 percent female users compared to 60 percent male users.

(With agency inputs)

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