Sydney Sweeney is no stranger to bold moves, but her latest collaboration with Dr. Squatch has left the internet split between shock and secondhand embarrassment. The Euphoria actress is selling 5,000 limited-edition bars of soap, infused with drops of her actual bathwater, as part of a new campaign called Sydney¡¯s Bathwater Bliss. While the stunt is clearly designed to grab attention, many online are questioning why one of Hollywood¡¯s most promising young stars is leaning into a narrative that further objectifies her.
Sweeney has been a brand ambassador for Dr. Squatch, known for its all-natural men¡¯s personal care products, for a while now.??The soap includes exfoliating sand, Douglas fir, and pine bark extract¡ªbut yes, also water she bathed in during a viral 2024 ad shoot, as per CINEMA BLEND. She framed it as a fun way to get men to care more about natural hygiene, but not everyone is convinced.
In her statement about the bathwater soap, she leaned into the absurdity, saying, "When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap. It¡¯s weird in the best way, and I love that we created something that¡¯s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love. Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.??
The exclusive soap drops officially on June 6, with only 5,000 bars available for purchase until supplies run out. Before that, from May 29 to June 5, Dr. Squatch is running a giveaway via Instagram, where 100 U.S. participants can win a bar for free. Once it hits the store, expect it to go fast¡ªif the internet¡¯s mix of fascination and horror is any indication.
Reactions online have been nothing but shocking, as many users expressed disappointment, suggesting that Sweeney¡¯s decision reduces her to a commodity for male audiences.?¡°This sounds like something an OnlyFans girl would do,?you¡¯re one of the most promising young actresses of your generation, act like it,¡± one commenter wrote.
?Another added, ¡°This is what happens when you are admired by mostly men. They reduce you to a mere object of desire."
?Others lamented the message it sends: ¡°This male pandering would backfire badly on her. Not the path you wanna go through."
?One user said, "What¡¯s ridiculous is that plenty of people will actually buy this. It¡¯s just like that Only Fools and Horses episode, 'Mother Nature¡¯s Son', where they sell alleged Peckham Spring water."
Meanwhile, on the acting front, Sydney will return for her role as Cassie Howard in Euphoria season 3. Recently, a few clips of the actress dressed in bridal attire had gone viral, suggesting that she might be tying the knot with her love interest, Nate Jacos, played by Jacob Elordi.?
For more news and updates from the world of?OTT?and?celebrities?from?Bollywood?and?Hollywood, keep reading?Indiatimes Entertainment.