Amul Issues Clarification After 'Sharam Cheese' Image Goes Viral

Note: The story was published earlier in the day and updated with the following changes.

Left: The 'sharam cheese' image that went viral; right: clarification from Amul

Earlier today an image that went viral purportedly showed Amul's "sharam cheese. The image circulated online and was picked up by various media through the day. Soon after,?Amul released a statement stating that the image was 'fake' and posted online 'without any authorisation.'

The statement clarified: "This is for your kind information that a fake message is being forwarded on Whatsapp and Social Media platforms regarding new type of Amul Cheese. The creator of the post has made the creative and posted this without any authorization from Amul."

"We notice in the post that the pack has been developed using AI and is using the Amul brand name poorly and is disparaging.We wish to assure you that the pack shown in this post is not Amul Cheese.This post has been used to create misinformation and spread unnecessary fear and concern among consumers."

"We request you to kindly share this message with your family and friends and assure them about the goodness of Amul Cheese. In case of any complaint, please call on our toll-free number 1800 258 3333."

A few hours later, X user Ankit Sawant admitted to having created the image and tweeted the following:

Ankit Sawant/X

See the original tweet below:

Ankit had earlier tweeted the following image that went viral

Here's How The Internet Had Reacted At The Time

One user wrote that it's the "favorite snack of Indian moms" and another reflecting on the experience of "eating this at 3 am over the sink."?

What do you think about it? Do let us know in the comments.

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