The 'tide pod challenge' seems to have hit the Internet again in a tipsy avatar. After the bizarre challenge that left teens across the world berserk, a popular whiskey brand decided to cash in on this challenge and invented what they called 'dissolvable whiskey pods.'
Glenlivet, one of the venerable names in Scotch whisky,??described the walnut-size pouches as ˇ°edible cocktail capsules made from seaweed, meaning no need for a glass, ice or a cocktail stirrer.ˇ±
ˇ°To enjoy them, pop the capsule in your mouth and take a bite to release the delicious cocktail ingredients,ˇ± said the video.?
According to the Facebook event page, the whiskey company partnered with Notpla, a packaging start-up, ˇ°to create an original consumption experience.ˇ±
ˇ°The seaweed used grows at a speed of around 1m per day and if discarded, the capsules biodegrade in 4-6 weeks, faster than fruit peel, meaning no waste,ˇ± the company said.
However, for whiskey lovers, this new trend was nothing less than outrageous. The whiskey pods are as good as guzzling down?tequila shots.?
"Scotch is meant to be sipped, its complex flavors enjoyed its complex flavors enjoyed in micro sips," one Twitter user.
Whiskey is supposed to be savoured, you smell the aroma, take a sip, hold it in your mouth for a couple of seconds and roll the liquid over your tongue and swallow it.
The pods in a way defeat that purpose. Here's how people mocked the invention:?
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For the uninitiated,?The 'tide pod challenge' was a social media campaign in which people filmed themselves biting into the laundry product. The videos were soon flagged down after ingesting detergent was said to caused serious physical harm.