After 3X sales growth in India, Sanjay Dutt-owned whisky The Glenwalk to debut in Dubai in July
It's common for well-known figures to have ties to liquor brands. Celebrities like Sting, Jon Bon Jovi, and Emma Watson are linked to wine sales, while David Beckham produces a single grain scotch. As for our heartland Sanjay Dutt became the very first Indian celebrity to associate himself with a whisky brand called The Glenwalk.?
Last year in June, Sanjay Dutt ventured into the liquor brand industry by investing in the alcobev startup Cartel & Bros. He subsequently introduced a Scotch whisky called The Glenwalk.
Post establishing its presence in PAN India in less than one year, The Glenwalk has joined forces with The Gulf Beverages to make its international debut in the Middle East.
The Glenwalk is set to make its international debut starting from Dubai
Within just one year of its introduction, Glenwalk has rapidly expanded its operations across five states in India, forging partnerships with over 25 distribution partnersĄŞan accomplishment uncommon for new alcobev startups. The venture's expansion into Dubai marks a notable milestone for Cartel Bros, signaling its ambition to position The Glenwalk as the preferred choice among whisky enthusiasts in the Middle East.
The Glenwalk Scotch Whisky is revolutionizing the Indian whisky market with its remarkable surge in demand and strategic pricing approach. Introduced in June 2023 with Sanjay Dutt as its brand partner, The Glenwalk has capitalized on the expertise of Cartel Bros, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and their Chief Business Officer Neeraj Singh, to achieve unparalleled success.
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Sanjay DuttĄŻs involvement has resulted in The GlenwalkĄŻs rapid success
The Glenwalk, co-owned by beloved Bollywood superstar Sanjay Dutt, proudly holds the distinction of being the world's first Indian celebrity-owned alcohol brand. Sanjay Dutt's active involvement has played a pivotal role in the brand's swift success and global expansion. Leveraging his widespread fame and innovative vision, Dutt has propelled Glenwalk to unprecedented levels. His hands-on approach and unwavering dedication to quality have been integral in solidifying the brand's standing in the market.
July will see The Glenwalk making its way to Middle East liquor shops
The Glenwalk is poised to enter all duty-free shops in the Middle East by July 2024, facilitated by a successful alliance with Ospree Duty-Free, an Adani company. To ensure compliance and market penetration, Cartel Bros has partnered with Gulf Beverages in Dubai. Gulf Beverages will serve as the exclusive distribution partner for the UAE and other Gulf regions, enabling Cartel Bros to focus on strategic initiatives. Mokksh Sani, Co-founder of The Glenwalk, emphasized the strategic vision behind the expansion, aiming to carve a niche in the AlcoBev category with Gulf Beverages' support.
Also Read:?From Watches To Whisky: IndiaĄŻs Super Rich Invest 17% Of Their Fortunes In These 10 Things
Sanjay Dutt shared that the Middle East has always been kind to him and he is sure that his brand will get a grand reception
Sanjay Dutt's influence and strategic acumen have not only enhanced Glenwalk's reputation but also paved the way for its smooth entry into the Middle Eastern market. Excited about the upcoming launch, Sanjay Dutt expressed his enthusiasm, saying:
"The Middle East has always been affectionate and kind to me, and I am sure this will help my brand get a zestful reception in this part of the world. Our unique blend of Glenwalk Scotch whisky has been specifically developed to meet the international palate, and I am excited to see it embraced by whisky enthusiasts here."
The Glenwalk aims to enter Canada and Australia next
The announcement of the new launch in the Middle East signifies a significant milestone for the brand, highlighting its dedication to delivering premium Scotch whisky to discerning consumers in the region. With aspirations to expand its presence on more international platforms, this expansion aligns with Cartel Bros' broader strategy. The company also plans to enter the Canadian and Australian markets within the next 90-120 days.
About The Glenwalk Scotch Whisky
The Glenwalk Scotch Whisky is a premium blend meticulously crafted from the finest Scotch malts and grains, aged for three years. Produced in Scotland by one of the world's top three manufacturers, The Glenwalk offers exceptional quality at a compelling price point which retails at the price range of Rs 1,550 - Rs 1,600 per bottle.
