Shah Rukh Khan's D’YAVOL scotch whisky wins gold at International Spirits Challenge 2024; know the price per bottle

India's alcoholic beverages market has seen impressive growth over recent years, standing at $52.5 billion in 2020 and expected to grow at a compound annual growth rate (CAGR) of 6.8% from 2020 to 2023, according to the Indian Council for Research on International Economic Relations (ICRIER), reported in livemint. This growth is predominantly driven by brown spirits like whisky, brandy, and dark rum, which constitute about 90% of all Indian-made foreign liquor (IMFL) sales by volume.

Indian single malts are rapidly gaining international acclaim for their distinctive flavors and high quality. Brands like Amrut, Paul John, and Rampur have led this surge, winning numerous awards at global spirits competitions. Their unique maturation processes, often influenced by India's diverse climate, result in rich, complex whiskies that are increasingly recognised and appreciated by whisky enthusiasts worldwide.

In a remarkable achievement that has set the spirits industry abuzz, D’YAVOL Scotch whisky, co-owned by Bollywood superstar Shah Rukh Khan and his son Aryan Khan, has won a gold medal at the prestigious International Spirits Challenge 2024. This accolade is a testament to the brand's commitment to excellence and innovation in the world of whisky.

A New Star in the Whisky World

Shah rukh khan and aryan khan | Photo: Paulsliquor

Though not an Indian brand, D’YAVOL Scotch whisky is the latest addition to the list of award-winning whiskies. Co-owned by Shah Rukh Khan and Aryan Khan, the brand's pure malt Scotch whisky, D’YAVOL INCEPTION, recently clinched a gold medal at the International Spirits Challenge 2024. This competition is renowned for its rigorous standards, receiving thousands of entries from over 70 countries to identify and promote outstanding spirits worldwide.

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Unique Blend and Rich Complexity

D’YAVOL INCEPTION is celebrated for its unique blend of eight distinct single malts sourced from across Scotland. This whisky offers a complex balance of peat and sweet notes, matured in rare Madeira and first-fill Tawny Port casks, resulting in a rich and layered complexity. Non-chill filtered and bottled at 47.1% ABV, this bold whisky retains its authentic flavor profile, culminating in a long, lingering finish.

Celebrity Endorsement and Industry Recognition

Bollywood superstar Shah Rukh Khan, one of the co-founders of D’YAVOL, expressed his excitement over the accolade, stating, “I’m thrilled to see the D’YAVOL Luxury Collective receiving accolades from our patrons. This gold medal is the result of all the hard work and passion of the whole team, and I’m sure it’s the first of many to come.”

Bunty Singh, the other co-founder, added, “I am proud that D’YAVOL’s liquid credentials are being validated by securing medals in prestigious competitions. It is particularly gratifying that these are awarded to our core expressions, which are readily available for consumers to try, and not for limited edition products and exclusive bottlings.”

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Expanding the Portfolio

D’YAVOL’s impressive portfolio extends beyond INCEPTION and includes other exceptional products. The brand also offers a single estate vodka made in Poland and VORTEX, a blended Scotch whisky. These products have also garnered recognition, winning medals at both the International Spirits Challenge and the International Wine & Spirit Competition (IWSC) 2024 awards.

D’YAVOL INCEPTION Availability and Pricing in India

Shah Rukh Khan's D’YAVOL scotch whisky | Photo: Brewsnsprits

D’YAVOL INCEPTION is currently available in Maharashtra, Goa, and Karnataka, with plans to expand to Delhi, West Bengal, Uttar Pradesh, Haryana, and Telangana soon. A 750 ml bottle of D’YAVOL Inception retails between Rs 9,000 and Rs 9,800 in India.

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The success of D’YAVOL Scotch whisky at the International Spirits Challenge 2024 underscores the brand's dedication to quality and innovation. With Shah Rukh Khan and Aryan Khan at the helm, D’YAVOL is poised to make a significant impact in the world of premium spirits. As the brand continues to grow and earn accolades, whisky enthusiasts around the world eagerly await what’s next from this dynamic team.