In a recent instance, a Noida resident became the centre of attention after uploading a picture of a bill from a local cinema that revealed a staggering charge of Rs 360 for a single Pepsi. The expensive pricing for a simple snack item has stirred criticism and prompted worries about the high expenses of movie theatre refreshments.
The viral photograph immediately circulated on social media platforms, eliciting considerable condemnation and scepticism from users. Many have expressed surprise at the huge price difference between the identical beverage outside and inside the multiplex. This incident has revived the longstanding discussion over the affordability of movie theatre refreshments and the reasoning behind such high pricing.
While trying to enjoy a movie with some munchies, journalist Tridip K Mandal had an awful encounter at PVR in the Mall of India, Noida. He was surprised by the pricing of regular-sized cheddar popcorn and Pepsi, which he thought were expensive. He equated the costs to an annual Amazon Prime Video subscription.
Tridip expressed his dissatisfaction with the bill, writing, "Rs 460 for 55gm of cheese popcorn, Rs 360 for 600ml of Pepsi.?No wonder people don¡¯t go to cinemas anymore. Movie watching with family has just become unaffordable."?
Multiplexes have frequently been chastised for charging much higher rates for food and beverages than conventional retail stores. While some say that higher prices are necessary to compensate for the cheap ticket prices, others believe it is an unjust and exploitative practice.
The event has highlighted the discrepancy in price and the necessity for openness in the movie theatre industry once again. Many customers believe that the costs imposed for snacks and drinks are excessively costly, prompting them to seek alternatives outside of the cinema. This, in turn, impacts the overall movie experience and raises worries about the long-term viability of multiplexes.
The post has created a lot of buzz on the internet, and till now, it has gotten over 1.4 million views, 3,813 retweets, 409 quotes, 19.3K likes, 253 bookmarks and many comments.
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