'Ridiculous', Why Anupam Mittal Criticised An Undergarment Startup's Name On Shark Tank

Most episodes of Shark Tank India witness several interesting business ideas getting featured, some of which manage to crack a deal with the sharks, while some are rejected. But in the latest episode of the business reality show, one of the pitched businesses, an undergarment brand, left Anupam Mittal furious.?

Undergarment Brand's Ridiculous Name Angers Anupam Mittal

anupam mittal shark tank india/sony

The undergarment brand was co-founded by Ankit, Anshuman and Mohit, who came on the show to present their pitch. Firstly,?the Shark Tank India judges questioned the three of them about their ask, sales and more. Mohit showed the products to the sharks and asked them if they would be willing to use it in the future. While Aman’s feedback was not very pleasant, Anupam got furious and asked him if this is really something that they left their jobs for.

Following their first pitch, the founders asked for Rs 30 lakhs for 5% of the company at a cost of Rs 6 crores.?Among sharks, Anupam Mittal was angry regarding the brand’s name and idea behind it. The undergarment brand’s name was 2Ballz.

As they try to explain about their brand even more, Anupam said, “Ek toh ye brand name bohot behuda hai, pata nahi kya kar rahe ho.” Vineeta agreed with him and said, “Your brand name is too much in the face. It is like you’re asking your customers to not buy your products.”?

undergarment brand shark tank anupam mittal 2ballz/sony

Also Read:?Shark Tank?India: How Much The Sharks Had Invested In Season 1 & 2

"Only 1000 Customers By Now"

Also, Vineeta mentioned that their company only has 1000 customers by now. Aman, on the other hand, said that whatever they are trying to solve, isn’t even a problem faced by men today. As the episode went, Anupam accused the pitcher of copying some random foreign brand, a TOI report mentioned.

undergarment brand shark tank/sony

The Brand's Founders Were Already Earning Rs 5 Lakhs A Month

After criticizing the brand's name, Shark Tank's Anupam further added, “You guys were collectively earning around five lakhs in your respective jobs. However, you all decided to quit that and start this business. There are so many competitive brands that are doing so well and the business idea that you came up is not even relevant. Plus the material and colour options are not even that great. this is not something you should have left your jobs for.”

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