Cheers to convenience! Home delivery of liquor to launch on Swiggy, BigBasket, and Zomato?
Quick commerce has certainly spoiled us, hasn¡¯t it? What used to be an enjoyable outing to the market is now replaced by the convenience of having almost everything just a click away. Whether it's groceries, meals, gadgets, or clothing, most items can be delivered to us within 30 minutes.
It appears that a long-awaited item will soon be accessible through platforms like Swiggy, BigBasket, and Zomato. According to reports, low-alcohol beverages such as beer and wine will soon be available for delivery via these services.
Liquor delivery at home to be made possible soon!
According to a report by the Economic Times, states such as New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala are considering pilot projects for alcohol delivery. Industry executives noted that authorities are evaluating the advantages and disadvantages of this initiative. Currently, home delivery of alcohol is permitted in Odisha and West Bengal.
"This is to cater to a growing expat population especially in larger cities, changing profiles of consumers who perceive moderate alcohol-content spirits as recreational drinking along with meals, and women and senior citizens who have flagged buying from traditional liquor vends and shop-front experiences as unpleasant," one of the executives said as per the report.
"Online models ensure end-to-end transaction records, age verification and adhere to limits. Further, online tech stacks synchronise with regulatory and excise requirements, ensuring adherence to timings, dry days and zonal delivery guardrails," Dinker Vashisht, vice-president, corporate affairs at Swiggy as per the report.
During the Covid-19 lockdowns, liquor deliveries were temporarily permitted in Maharashtra, Jharkhand, Chhattisgarh, and Assam, albeit with restrictions. According to the report, retail industry executives indicated that online deliveries have resulted in a 20-30% increase in sales in West Bengal and Odisha.
