From CEO at 24 to leading a Rs 1000 crore empire: The inspiring journey of Devita Saraf
At 24, when most young adults were figuring out their career paths, a young woman from Mumbai was already making her mark. Instead of just entering the business world, she made a grand entrance by becoming the founder and CEO of a popular Indian brand. Her story is one of passion, determination, and relentless hard work. From humble beginnings, she built a company that now stands as a Rs 1000 crore empire. Her journey is a shining example of what one can achieve with vision and dedication. Today, we explore the journey of Devita Saraf, CEO of Vu Televisions, whose story showcases the importance of dedication, innovation, and resilience in achieving success. Read on to discover more about one of India¡¯s youngest self-made billionaires:
Early Life and Family Background
Devita Saraf, born in Mumbai, comes from a business family. Her father, Rajkumar Saraf, was the chairman of Zenith Computers. Devita Saraf's education includes graduating from the University of Southern California. She started her career at Zenith Computers, where she became the Director of Marketing at just 21. This early exposure to business under her father's guidance prepared her for future success.
Founding Vu Televisions
Devita Saraf's journey to creating Vu Televisions began with her natural interest in business. Wanting to be independent and equipped with knowledge from an Online Program Management course at Harvard Business School, Devita decided to start her own company. In 2006, she founded Vu Televisions, combining luxury and technology to create high-end products. Devita Saraf, CEO of Vu Televisions, worked hard to offer unique features like combining TV and computer functions, including D2H channels, YouTube, and OTT platforms.
Rising to Success
Despite initial challenges in a market where luxury products were not widely purchased, Vu Televisions gradually gained success. The company's focus on research, development, and customer service led to the launch of the 84-inch TV in 2012, a significant milestone. This focus on premium products transformed Vu into a Rs 100 crore company by 2015. By FY19, Vu Televisions reached the Rs 1000 crore revenue milestone, showcasing Devita Saraf's effective leadership, reported in DNA India.
Recognition and Achievements
In 2020, the Hurun Report named Devita Saraf the wealthiest self-made woman in India under 40. She also earned a spot among Fortune's Top 50 Most Powerful Women in India and was called 'India¡¯s Model CEO' by Forbes. In 2021, Devita introduced "Dynamite by Devita Saraf," the world's first perfume for women in business, with sales supporting charities during the COVID-19 pandemic.
Devita Saraf¡¯s net worth
Beyond her role as the CEO of Vu Televisions, Devita Saraf is also known for her contributions to fashion and luxury. According to DNA India, Devita Saraf¡¯s net worth is estimated to be around Rs 1,800 crore. Additionally, she is a trained Odissi dancer and a member of the international high-IQ Mensa society. Devita Saraf's journey is a testament to hard work, determination, and the pursuit of dreams, inspiring many to follow in her footsteps.
