From Deepika Padukone to Ranveer Singh: 10 Indian celebrities who turned into startup founders

In recent years, many Indian celebrities have ventured beyond the entertainment industry to explore the world of startups. They are using their fame and influence to create successful brands, offering everything from fashion and beauty products to tech solutions and wellness services. These stars are proving that their talents extend beyond acting and singing, showcasing their entrepreneurial spirit and business acumen. This trend reflects a larger movement where public figures are leveraging their platforms to drive change, innovate, and inspire others to pursue their passions. In this article, we'll explore how celebrities like Deepika Padukone, Priyanka Chopra, and others have successfully transitioned into startup founders, creating thriving businesses that resonate with millions.

Ranveer Singh - Bold Care

In 2023, actor Ranveer Singh teamed up with Bold Care, a men’s sexual health and wellness brand, becoming a co-owner. Ranveer Singh's collaboration with adult movie star Johnny Sins in a Bold Care ad went viral, showing his deeper involvement with the company. Bold Care offers solutions for issues like premature ejaculation and erectile dysfunction, with products such as condoms, lubes, and wellness supplements. Singh also invests in other startups like bOAT and Sugar Cosmetics.

Deepika Padukone - 82E

Deepika Padukone co-founded 82E in 2021 with Jigar Shah, offering a variety of skincare products for both men and women. The Mumbai-based brand reported a revenue of Rs 10.4 crore in its first full fiscal year, 2023. 82E is focused on expanding its product range and market presence, selling globally and shipping to 50 countries. In December 2022, the company raised $7.5 million from DSG Consumer Partners and Ideo Ventures.

Priyanka Chopra - Anomaly

Priyanka Chopra Jonas

Priyanka Chopra Jonas launched Anomaly Hair Care in 2021 in New York. The brand offers natural and sustainable hair care products like shampoos and conditioners, free from harmful chemicals. Anomaly uses recycled materials for packaging and earned ?429 million in 2022. Chopra Jonas, a UNICEF Goodwill Ambassador, supports initiatives like Skills4Girls. Anomaly products are available in India through Nykaa, Amazon, and Flipkart.

Hrithik Roshan - HRX

Hrithik Roshan launched his lifestyle brand HRX in 2013, offering sportswear, footwear, casual wear, and accessories. Myntra acquired a 51% stake in HRX in 2016. The brand has expanded into gym equipment and wearables and partnered with Cult.fit to introduce the HRX workout regime across India.

Samantha Ruth Prabhu - Saaki

Samantha Ruth Prabhu co-founded Saaki, an ethnic fashion brand, with Sushruthi Krishna in 2020. Saaki specialises in Indian women’s fashion, including kurtas and sarees. The brand generates significant organic revenue, delivers to over 15 countries, and continues to grow by introducing new categories and distribution channels. Prabhu also invests in SustainKart and Nourish You.

Alia Bhatt - EDAMAMA

Alia Bhatt founded Ed-a-Mamma in 2020, an apparel brand for children aged 2 to 12. The brand, initially fully funded by Bhatt, expanded from online sales to offline department stores and introduced maternity wear and infant clothing lines. In 2023, Reliance Retail Ventures Ltd. acquired a 51% stake in Ed-a-Mamma, boosting its market presence.

Rana Daggubati - Social Swag, IKONZ

Rana Daggubati, known for his role in 'Bahubali,' has invested in several startups. In 2021, he launched IKONZ, a Metaverse and NFT startup, collaborating with brands like Amar Chitra Katha. Daggubati also co-founded Social Swag with Akshay Kumar, a platform offering celebrity-led skill development courses.

Katrina Kaif - Kay Beauty

Katrina Kaif entered the beauty industry with Kay Beauty in 2019, offering products that blend glamour and skincare. Kaif invested in Nykaa, making Kay Beauty an in-house brand. Nykaa owns a 51% stake in Kay Beauty, which is expected to generate INR 200 Cr in FY24.

Shraddha Kapoor - Palmonas

Shraddha Kapoor - Palmonas

In March 2024, Shraddha Kapoor became a co-founder of Palmonas, a jewellery startup. Palmonas offers affordable premium jewellery and launched a collection called Shraddha’s Stack. Kapoor’s involvement aims to expand the brand's reach. She also invested in The Good Glamm Group, Shunya, and Chargeup.

Sonu Sood - Pravasi Rojgar, Explurger

Sonu Sood, known for his philanthropic efforts, launched Pravasi Rojgar in 2020, a job portal for migrant workers. The startup helps workers find jobs and trains them with the necessary skills. Sood also launched Explurger, an AI-enabled social media app, in 2022. Explurger raised $4.5 million in its Series A funding round in early 2024. Additionally, Sood invested in Spice Money, becoming its brand ambassador and non-executive board member.

These Indian celebrities turned startup founders are leveraging their fame to bring innovative products and services to the market, inspiring millions and contributing to India's dynamic startup ecosystem.