From Netflix To Amazon Prime: Which OTT Platform Has The Most Subscribers In India?
India's OTT (Over-The-Top) platforms have transformed the entertainment landscape, especially during the COVID-19 pandemic, with a surge in popularity and a shift in content preferences. There are over 55 OTT platforms in India where users can watch fresh content. OTT platforms like Heeramandi, Panchayat, and Mirzapur, have gained huge popularity due to their original content. In India, there are many popular OTT platforms like Disney Plus Hotstar, Amazon Prime Video, Netflix, ALT Balaji, Jio Cinema, ZEE5, Aha, Hoichoi, Sony Liv, and many more. Each platform has different plans. Platforms like MX Player also provide free content. Let's take a look at some key insights and the top players in the Indian OTT market:
OTT Landscape and Market Size:
- The Indian OTT audience is rapidly growing, with increasing adoption outside major cities and across different age groups.
- Ormax's 2023 report estimates 481 million OTT users in India, with 101.8 million active paid subscriptions (B2C).
- Mumbai, Delhi, and Bengaluru are the top cities in terms of active paid subscriptions.
Top OTT Platforms and Subscribers:
- Disney Plus Hotstar: With over 50 crore downloads, Disney Plus Hotstar leads the market with 38.3 million subscribers as of December 2023, capturing 50% of the market share by April 2022. Its subscription plan starts from 149/3 months. While the one-year plan is Rs. 499.
- Amazon Prime Video: Another popular platform, Amazon Prime Video, has over 50 crore downloads and 21 million subscribers, with a market share of 9% by April 2022. The annual plan for Amazon Prime is Rs. 1499.
- Sony Liv: Sony Liv boasts over 10 crore downloads and 12 million subscribers, capturing 6% of the market share by April 2022. Sony Liv's monthly plan is Rs. 299. While the mobile plan for a year is Rs. 599.
- ZEE5: With 7.5 million subscribers and a 5% market share, ZEE5 offers subscription plans starting from Rs. 699 for six months.
- Netflix India: Netflix, with over 100 crore downloads, has 5.5 million subscribers and an 8% market share by April 2022, with subscription plans ranging from Rs. 149 to Rs. 649.
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Revenue and Growth:
- Disney Plus Hotstar leads in revenue with 16.7 billion, followed by Netflix India with 16.7 billion and Amazon Prime Video with $6.38 million.
- Netflix's total income increased by 24.% in the financial year 2023, reaching Rs 2,286.3 crores from Rs 1,837 crore.
Other OTT Platforms and Subscription Plans:
- Sony Liv: Monthly plan at Rs. 299 and yearly mobile plan at Rs. 599.
- Jio Cinema: Monthly plan at Rs. 29 and family plan for one month at Rs. 89, usable on 4 devices.
Overall, India's OTT market continues to witness significant growth and competition, offering a wide array of content choices to consumers across different languages and genres.
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(Disclaimer: The information provided above regarding India's OTT (Over-The-Top) platforms, their subscribers, market share, and revenue figures is based on publicly available sources and reports, including Ormax's 2023 report. While efforts have been made to ensure accuracy, the data presented may be subject to change over time and should be used for informational purposes only. The inclusion of specific platforms and their subscription plans does not imply endorsement or recommendation. Users are encouraged to verify the information independently before making any decisions or investments based on this content.)
