Isha Ambani teams up with Mira Kapoor to launch her skincare line 'Akind'. What are the prices of the products?

Celebrity skincare brands have become the new fad. With Deepika Padukone, Kirti Sanon, Anusha Dandekar and others jumping on the bandwagon, customers have a variety of options to choose from.

The latest entrant in the market is none other than Shahid Kapoor’s wife Mira Kapoor. She has officially launched her skin care line called ‘Akind’.?

Interestingly, she has joined hands with Reliance retail’s Tira -? a one stop shop for all the beauty needs. Mira unveiled her brand at Tira's flagship store at Jio World Drive in Mumbai.

The skincare brand will be accessible at Isha Ambani's beauty platform Tira, India's esteemed beauty hub, both through its online platform and physical stores. Its objective is to enable people to realize their skincare aspirations.

Also Read:?Isha Ambani To Give Zara And H&M A Run For Their Money, To Bring This British Brand To India!

What are the products under Mira Kapoor’s ‘Akind’?

shahid kapoor/instagram

The BUILD collection, comprising the Clean Slate Hydrating Cleanser, the On Cloud Nine Lightweight Moisturizer, and the Sleep Tight Firming Serum, centers on rejuvenating and replenishing the skin barrier to its innate condition.

Meanwhile, the BALANCE series, including the Fresh Start Oil-Free Balancing Cleanser, the Bounce Back Soothing and Purifying Toner, and the Get Even Everyday Multi-Active Serum, is designed to sustain the skin barrier's delicate balance, promoting a radiant, healthy glow from within.

The DEFENCE line encompasses the Bright Idea Radiance Serum, the No Shade Sunscreen Primer SPF 50 PA++++, and the Super Smooth Sun Stick SPF 50 PA+++, engineered to shield the skin barrier from various external threats like pollution, lifestyle influences, and sun exposure.

Also Read:?Isha Ambani Sold Her LA Mansion To Jennifer Lopez & Ben Affleck For Rs 500 Crore. See Pics!

Isha Ambani is excited about the launch of ‘Akind’

IG

Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, "We are excited to introduce Akind, Tira's first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira's journey."

"As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer's beauty experience."

Mira Kapoor revealed that her products target specific problems and are meticulously formulated

shahid kapoor/instagram

Mira Kapoor, Co-Founder of Akind, said, "Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into highefficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands."

"With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did."

After the successful launch of Tira Tools, the premium curated beauty accessories under the private label, and Nails Our Way, an exclusive line of vibrant nail colors and kits, Reliance Retail Limited (RRL) continues to expand its innovative offerings.?

What are the prices of Mira Kapoor’s skincare products?

The star wife’s brand Akind has been unveiled with smashing discounts. Going by the Tira beauty app, 9 products are listed which range between Rs 488 - Rs 803.