From lakhs to crores: Manu Bhaker's endorsement fee skyrockets after Olympic medals

Manu Bhaker, a shining star in Indian shooting sports, has made headlines with impressive achievements. Recently, her outstanding performances at the Olympics have caught the eye of numerous brands eager to partner with her. After winning two bronze medals—one in the 10m air pistol and another in the mixed team event—she is now close to winning a third medal in the 25m air pistol event today. With her popularity soaring, Manu Bhaker’s endorsement fees have skyrocketed, reflecting her growing influence and success. As she continues to win medals and gain recognition, her brand value is rising dramatically, showcasing her rise from a promising athlete to a sought-after sports icon.

Huge Increase in Brand Endorsements

Manu’s recent success has caught the attention of over 40 brands wanting her to promote their products. Her brand value has skyrocketed, reflecting her increased popularity and influence.

Rise in Endorsement Fees

Credit: IANS

Manu Bhaker’s fees for endorsements have gone up dramatically. What used to be between Rs 20-25 lakh is now about Rs 1.5 crore per deal. This big jump shows how much her value has grown.

Neerav Tomar, CEO of IOS Sports & Entertainment, told TOI, "We have got about 40-odd inquiries in just the last 2-3 days. We are focusing right now on the long-term association deals, and we have closed a couple of endorsements," said Neerav Tomar, CEO and MD of IOS Sports & Entertainment, the company that manages Manu, to Times of India.

"Her brand value, of course, has jumped five to six folds. So anything we were doing before was in the vicinity of Rs 20-25 lakhs, now it has gone to the region of about Rs 1.5 crore for one deal of endorsements. This is a one-year kind of engagement for a brand category with exclusivity." He further added.

How much prize money will Manu Bhaker and other Indian winners receive?

Focus on Long-Term Deals

Manu’s team is mainly working on securing long-term endorsement deals. There are also some short-term opportunities, but the priority is on building lasting partnerships.

Future Outlook

After some disappointments in the Tokyo Olympics, Manu Bhaker is now on her way to becoming a major sports icon in India, much like Neeraj Chopra, who gained legendary status with his gold medal win.

Manu Bhaker’s achievements and the rise in her endorsements highlight her growing influence and success in sports.