At a time when Deepfake video scams are increasingly targeting popular personalities, former Tata Group Chairman?Ratan Tata has become the latest victim of them. The Padma Bhushan recipient took to Instagram on Wednesday to?warn?about the same.
On his Instagram story,?Ratan Tata, who has nearly 9 million followers, issued a "fake" alert for misusing his name on social media to "exaggerate investment" with a risk-free and 100 percent guarantee. He called out a post from a user by the name of Sona Agrawal that used a fake interview of him in a video recommending investments. In the fake video,?Ratan Tata?addresses Sona Agrawal as his manager.
"A recommendation from Ratan Tata for everyone in India. This is your chance to exaggerate your investment right today risk free with 100 per cent guarantee. Go to the channel right now," read the caption of the fake video post.?As per the PTI report, the video also showed messages of people receiving money in their accounts.
Ratan Tata wrote FAKE on the video and also on the screenshot of the caption of the video. The video already had more than 76,000 views when Tata posted the warning last night.
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Earlier this week, on Tuesday, the government held another round of meetings with social media platforms to "review" the progress made by them in tackling the deepfake issue, according to sources. Platforms have been clearly told that the 11 "user harms" or "illegalities" flagged under IT rules are in fact also mapped to equivalent provisions in the IPC (Indian Penal Code), and hence criminal consequences exist even under the current laws.
Also, on November 24, Minister of State for IT and Electronics Rajeev Chandrasekhar met with the representatives of social media platforms, and the companies were given seven days to act decisively on deepfakes?and align their terms of use as per the IT rules.
While some platforms have complied, others that have been "slow" in doing so have been given additional time.?
In Tuesday's meeting, the government made it clear that it would continue with its "zero tolerance approach" to user harm.
While many platforms have shown a clear understanding of what is the right thing to do and are adapting quickly, some platforms have shown lethargy, as the sources pointed out. A final meeting with platforms to take stock of the issue will take place in seven days.??
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