Tata Group's impact: IPL brand value soars to Rs 1.3 lakh crore in 2024, CSK retains top spot

This year’s IPL was monumental to say the least. While Shah Rukh Khan’s team Kolkata Knight Riders?recreated history after winning the trophy after a decade, Indian Premier League 2024 as a cricketing tournament achieved a milestone as well.?

According to a report by American investment bank Houlihan Lokey, the value of India’s biggest cricket tournament has gone up 6.5 percent. As of 2024, the valuation now stands at a whopping 16.4 billion dollars (Rs 1.3 lakh crore).?

Additionally, the brand worth of the financially lucrative T20 league has surged by 6.3 percent to $3.4 billion (approximately Rs 28,000 crore) compared to the previous year.

The credit for this feat goes to title sponsor Tata Group

tata capital ipo

The rise in the IPL's value is attributed to the title sponsorship by the diversified Tata Group for an additional five years (2024 to 2028) at approximately $300 million (Rs 2,500 crore), marking an increase of around 50 percent from the previous deal of Rs 335 crore per season.

The report further suggests, "This significant investment, coupled with last year's massive media rights auction, underscores the IPL's status as a pivotal platform for esteemed brands seeking to enhance their value."

Also Read:?From CSK To RCB: List Of Richest IPL Teams And Their Owners

IPL 2024 winner KKR

Harsh Talikoti, Senior Vice President, of Corporate Valuation Advisory Services, Houlihan Lokey, said, "Today, the IPL commands widespread recognition, firmly entrenched as a household name with a robust brand recall among successive generations."?

The report also indicates that the IPL is evaluated both as a legal business entity and as a distinct brand. It considers the revenue and income-generating potential of the IPL independently.

Also Read:?IPL 2024: How IPL Teams Make Crores Every Year?

MS Dhoni-led Chennai Super Kings continues to be the most valued IPL franchise

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According to the report, Chennai Super Kings (CSK) retains its position as the most valued IPL franchise. Conversely, Kolkata Knight Riders (KKR) has experienced the highest year-on-year growth.

"There has been a significant increase in franchise revenue over the years, primarily driven by revenue from television rights, despite each team having sponsorship revenue ranging from US$ 5-12 million. A major agreement was signed by Qatar Airways for around US$ 9 million (Rs 75 crore) for a three-year contract with Royal Challengers Bengaluru," the report said.?

Royal Challengers Bangalore (RCB) secures the second position in terms of both brand and business value, valued at $227 million. Following closely behind is Mumbai Indians (MI) with a brand value of $204 million.

Rajasthan Royals (RR) is in the fifth position with a brand value of $133 million.

The brand value for other IPL teams is as follows;

1. Chennai Super Kings - Rs 1,929 crore ($231 million)
2. Royal Challengers Bangalore - Rs 1,896 crore ($227 million)
3. Kolkata Knight Riders - Rs 1,806 crore ($216 million)
4. Mumbai Indians - Rs 1,704 crore ($204 million)
5. Rajasthan Royals - Rs 1,111 crore ($133 million)
6. Sunrisers Hyderabad - Rs 1,102 crore ($132 million)
7. Delhi Capitals - Rs 1,094 crore ($131 million)
8. Gujarat Titanus - Rs 1,035 crore ($124 million)
9. Punjab Kings - Rs 843 crore ($101 million)
10. Lucknow Super Giants - Rs 760 crore ($91 million)