Virat Kohli crowned India's most valued celebrity: Surpasses Shah Rukh Khan, Ranveer Singh, Akshay Kumar And MS Dhoni, check list here
Virat Kohli has achieved another remarkable milestone, surpassing Bollywood icons Shah Rukh Khan and Ranveer Singh to become India's top celebrity in terms of brand value. According to Kroll's Celebrity Brand Valuation Report 2023, Kohli's brand value surged by an impressive 29%, reaching $227.9 million (Approx Rs 1,900 crore). This surge not only places him at the top of India's most valuable celebrities but also highlights his immense popularity and influence. Kohli's rise to the number one spot underscores the growing impact of celebrity endorsements in today's market, driven by a significant increase in television and digital platform advertising. This article explores how Virat Kohli climbed to the top, surpassing two of Bollywood's biggest stars, and delves into how celebrity brand value is calculated.
Increase in Celebrity Endorsements
The report highlights interesting trends in celebrity endorsements. There has been a significant rise in celebrities engaging with brands. Over the past year, the top 20 celebrities saw a 14.2% increase in the number of brand endorsements they secured. This trend is largely due to the growing focus on television and digital platforms for advertising.
Virat Kohli's Dominance
Virat Kohli continues to lead the endorsement market with a brand value of $227.9 million. His dominance is evident as he secures the highest position on the list. Kohli¡¯s influence and marketability make him the King of Celebrity Brand Value.
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Ranveer Singh's Strong Presence
Ranveer Singh follows Kohli with a brand value of $203.1 million (Approx Rs 1,699 crore), securing the second rank. Although he has seen a slight shift from his previous standing, Singh remains a significant figure in the endorsement world.
Shah Rukh Khan's Enduring Appeal
Shah Rukh Khan has made notable progress, climbing to the third position with a brand value of $120.7 million (Approx Rs 1,000 crore). This substantial increase underscores his lasting appeal and marketability in the industry.
Akshay Kumar and Alia Bhatt's Steady Influence
Akshay Kumar holds the fourth spot with a brand value of $111.7 million (Approx Rs 929 crore), showcasing his steady presence in the industry. Alia Bhatt continues to be a powerful figure, maintaining her fifth position with a brand value of $101.1 million (Approx Rs 845 crore), reflecting her consistent influence in endorsements.
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Here's the complete list:
How Brand Value is Calculated
Endorsements and Sponsorships
- Number of Deals: How many brands the celebrity works with.
- Deal Quality: How well-known and respected those brands are.
Popularity and Public Image
- Media Presence: How often the celebrity appears in the media.
- Public Opinion: How much people like and relate to the celebrity.
Social Media Impact
- Followers and Engagement: The number of followers and how active they are.
- Content Reach: How widely the celebrity's posts are seen and shared.
Marketability
- Target Audience: The type of people who are interested in the celebrity and their endorsements.
- Versatility: How well the celebrity can promote different types of products.
Financial Measures
- Earnings: How much money the celebrity makes from endorsements.
- Contract Value: The worth of each endorsement deal.
Reputation
- Scandals: How any negative news affects the celebrity¡¯s image.
- Crisis Management: How well the celebrity handles problems and recovers.
Career Longevity
- Career Length: How long the celebrity has been famous.
- Consistency: How steady their popularity is over time.
Industry Comparison
- Comparison: How the celebrity¡¯s brand value stacks up against others.
- Trends: How changes in the industry affect the celebrity¡¯s value.
How It Works
- Collect Data: Gather information on endorsements, social media metrics, earnings, and media appearances.
- Score Factors: Rate different aspects like public opinion and deal quality.
- Weight Factors: Decide how important each aspect is in the overall brand value.
- Calculate Value: Combine the scores to find the total brand value.
- Verify: Check the value against industry standards to ensure accuracy.
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