Sonam Kapoor joins Dior as brand ambassador, bringing couture magic to India
Bollywood¡¯s fashion queen Sonam Kapoor has officially been named Dior¡¯s new brand ambassador, and we¡¯re living for it! After turning heads at Paris Fashion Week last month, the superstar is now the face of the iconic luxury brand in India, marking a huge move for Dior as they look to expand their presence in one of the world¡¯s fastest-growing markets.
Bollywood¡¯s fashion queen Sonam Kapoor has officially been named Dior¡¯s new brand ambassador, and we¡¯re living for it! After turning heads at Paris Fashion Week last month, the superstar is now the face of the iconic luxury brand in India, marking a huge move for Dior as they look to expand their presence in one of the world¡¯s fastest-growing markets.
Sonam Kapoor becomes Dior ambassador
In true Dior fashion, the announcement came with all the glitz and glamour. The brand described Sonam as the perfect fit for their evolving image, saying, "Sonam Kapoor embodies the audacity, grace, and elegance of Dior¡¯s ever-evolving femininity." And we couldn't agree more! Sonam, ever the fashionista, called the partnership a ¡°beautiful cultural synergy¡± between the French luxury house and India¡¯s rich heritage. She¡¯s excited to see what the future holds and is ready to push the boundaries of creativity and elegance, just as Dior has been doing for decades. ¡°Dior¡¯s collections are a celebration of craftsmanship and heritage, which resonates deeply with my own sense of style,¡± Sonam said, further cementing her love for all things haute couture.
Sonam Kapoor for Dior
As the new face of Dior, Sonam will be wearing pieces designed by the brilliant Maria Grazia Chiuri, Dior¡¯s creative director for womenswear. Her media impact is already off the charts, bringing in a total media value of USD 2.7 million just from attending Dior¡¯s Paris Fashion Week show last month!
Speaking of Paris, let¡¯s not forget that iconic look she served up! Sonam embraced her gothic queen energy in an all-black ensemble, complete with a floral embroidered trench coat, a voluminous skirt, a structured corset shirt, and some killer leather riding boots. She topped it all off with tribal jewelry and bold, dramatic makeup. It was the definition of fashion core.
Sonam Kapoor is officially bringing Dior¡¯s haute couture magic to India, and we can¡¯t wait to see what this powerhouse partnership delivers next!
With 3 years of experience, specialises in entertainment, fashion, and lifestyle. She has a talent for spotting emerging trends and turning stories viral, especially within the world of Bollywood.
