Designer Sabyasachi Accused Of Hurting Religious Sentiments, Criticised For New Mangalsutra Ad
Sabyasachi has once again become the eye of the storm for his latest advertisement campaign, a photoshoot line for Magalsutras. The fashion and jewelry designer launched its collection of Intimate Fine Jewellery, but their promotion strategy hasn't gone down well with the fans.
Sabyasachi has once again become the eye of the storm for his latest advertisement campaign, a photoshoot line for Magalsutras. The fashion and jewelry designer launched its collection of Intimate Fine Jewellery, but their promotion strategy hasn't gone down well with the fans.
The official Instagram page of Sabyasachi shared a series of photos featuring heterosexual and same-sex couples dressed up in intimate apparel as they advertise The Royal Bengal Mangalsutra.
People have called the advertisement obscene. Some even said that it hurt their religious sentiments and that it is an attack on Hindu culture.
"Really sabyasachi??
What's wrong with u these days,
Who sell Mangalsutra like this.
If u have guts sell burkha, tabij in this manners??
Stop Hindu discremation #Sabyasachi (sic)," a fan wrote on Twitter.
"This is shameful Act
@sabya_mukherjee
You are selling the Mangal sutra by promoting nudity & obscene content with a hashtag #intimatefinejewellerybysabyasachi
This is intentional hurting of Hindu sentiments
Delete this post ASAP," wrote another one.
"Mangalsutra looks like this #Sabyasachi It's not a random piece of fashion jewellery, it indicates the love and commitment the husband and wife have towards each other," wrote another user.
"No other way to show 'Mangalsutra' ?
What are u actually selling #Sabyasachi ?
Matlab kuch bhi!!!!!
#jewellery @ShefVaidya," read another comment.
So #Sabyasachi has not deleted this obscene content till now.
¡ª Yukti Rathi (@AdvYuktiRathi) October 27, 2021
We will not tolerate connecting nudity with Mangal Sutra. You have to stop hurting sentiments of Hindus.
Report this ?? https://t.co/cFx6pMF610 https://t.co/rVDLLEKLLZ pic.twitter.com/YIuGBldD0T
One more Ad from progressive #Bollywood Brand #Sabyasachi
¡ª Varadraj Adya (@varadadya) October 27, 2021
Mind you this an Advertisement for a #Mangalsutra. The Hindu Ornament of Marriage sanctity and respect.
RT this till that Designer is Jailed.@BlrCityPolice @MumbaiPolice @CPBlr pic.twitter.com/c53B26SV9f
in Hindu tradition mangalsutra is considered as a sacred thread and symbol of relationship between husband and wife it's not about Kamasutra, Kamasutra is Mughal concept clearly a Mughal concept. #Sabyasachi pic.twitter.com/ZcKtQU7AcS
¡ª samael? (@theosirisknight) October 28, 2021
No other way to show 'Mangalsutra' ?
¡ª ? ?????? ??? (@Sonalimumbai1) October 27, 2021
What are u actually selling #Sabyasachi ?
What the hell is "Intimate fine jwellary "??
We should CLEARLY state the fact : THIS IS HURTING HINDU SENTIMENTS & WE WILL NOT TOLERATE THIS ! ?#BoycottSabyasachi pic.twitter.com/y3oRkuwzBt
Models #Sabyasachi 's were seen flaunting undergarments in mangalsutra advertisement, - this is an attack on Hindu culture.#BJP .#SameerWakhede pic.twitter.com/Eoasd82ay3
¡ª Ekta Soni (@Ekta4Soni) October 28, 2021
This is shameful Act @sabya_mukherjee
¡ª Yukti Rathi (@AdvYuktiRathi) October 27, 2021
You are selling the Mangal sutra by promoting nudity & obscene content with a hashtag #intimatefinejewellerybysabyasachi
This is intentional hurting of Hindu sentiments
Delete this post ASAP.
Link of insta post :- https://t.co/oQkhulxKmS pic.twitter.com/u0jlSoaFhT
No other way to show 'Mangalsutra' ?
¡ª Bhagyashri Patwardhan (@bvpat2501) October 27, 2021
What are u actually selling #Sabyasachi ?
Matlab kuch bhi!!!!!#jewellery @ShefVaidya pic.twitter.com/iFwXgh40lW
Really sabyasachi??
¡ª Kanan Shah (@KananShah_) October 27, 2021
What's wrong with u these days,
Who sell Mangalsutra like this.
If u have guts sell burkha, tabij in this manners??
Stop Hindu discremation #Sabyasachi pic.twitter.com/KL2DiqDIAI
Mangalsutra looks like this #Sabyasachi
¡ª Sheetal Chopra ?? (@SheetalPronamo) October 27, 2021
It's not a random piece of fashion jewellery, it indicates the love and commitment the husband and wife have towards each other. pic.twitter.com/HB3r4Aa4A4
No! This is no lingerie or C0nd0m Ad.
¡ª ??????? | Shraddha ?? (@immortalsoulin) October 27, 2021
This is Sabyasachi Mangalsutra Ad.
Ultra Woke #Sabyasachi are so creatively bankrupt that they have to use semi naked models for a Mangalsutra ad.#BoycottSabyasachi #Femina pic.twitter.com/dim9YpJhgF
Mangalsutra is a pious thread. It signifies the sacred union of marriage. U can do advertisement in this way,it looks really beautiful (pic-1) not in this vulgar way (pic-2). Why intolerant ones are jumping for boycott? No need tho. Dlt that ad and apologize. Enough! #Sabyasachi pic.twitter.com/m6akHGarNO
¡ª Me is Paro (@Aye_Paro) October 27, 2021
Sabyasachi Mukherjee hasn't commented on the backlash yet.
(Also Read: Sabyasachi Says Overdressed Women Are Wounded & Bleeding Inside, Kick-Starts Debate On Internet)
Garima Satija leads the Entertainment vertical of Indiatimes. A storyteller at heart who enjoys the thrill of writing, she is sometimes found daydreaming about living the lives of movie characters. Also, she hates talking about herself in the third person.
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