From nostalgic ice pops to smart tech: 6 Shark Tank India brands that went from startup dreams to multi-crore success stories
From nostalgic ice pops to smart tech and home essentials, these 6 brands turned their Shark Tank India deals into massive success stories. With investments from top Sharks, they transformed small startups into multi-crore businesses, proving that a great pitch can change everything
Eighteen months ago, Sharma Ji Ka Aata was just a small flour mill in Pune, generating only ?1 lakh in monthly revenue. When Anupam Mittal, founder and CEO of People Group, invested in the brand through Shark Tank India Season 1, it was not just about funding but a belief in resilience and quality. Started by Sangeeta Sharma after discovering harmful additives in packaged flour, the brand grew out of her need for pure, homemade atta.
The CEO recently shared on his Linkedin post that today, Sharma Ji Ka Aata operates from a 20,000 sq. ft. factory and earns nearly ?1 crore per month, becoming a direct-to-consumer (D2C) powerhouse. Sangeeta, along with her sons Pranav and Tanishq, continues to scale the business, proving that personal problems can lead to strong entrepreneurial journeys.
Here are six other brands that turned their Shark Tank investments into massive success stories.
Skippi Ice Pops: Bringing back childhood treats
Skippi Ice Pops, founded by Ravi and Anuja Kabra in 2015, set out to reinvent the classic ice pops with natural ingredients. The Hyderabad-based brand used organic fruits, vegetables, and herbs, avoiding artificial colors and preservatives. When they pitched on Shark Tank India Season 1, six Sharks: Aman Gupta, Ashneer Grover, Anupam Mittal, Namita Thapar, Vineeta Singh, and Piyush Bansal, invested ?1.2 crore for 18% equity. Post-Shark Tank, Skippi¡¯s revenue skyrocketed by 40 times, and its monthly sales now range from ?2 to ?2.8 crore.
Hammer: Smart tech at affordable prices
Hammer, launched in 2019 by Rohit Nandwani, focused on budget-friendly smart accessories like earbuds, headphones, smartwatches, and even electric toothbrushes. After appearing on Shark Tank India Season 1, where Aman Gupta invested ?1 crore for 40% equity, the brand saw a 500% increase in website traffic. Revenue tripled from ?70 lakh to ?2 crore, showing that affordable tech can thrive in India¡¯s competitive electronics market.
CosIQ: Science-backed skincare for Indian consumers
Founded in 2021 by Kanika and Angad Talwar, CosIQ set out to change India¡¯s skincare industry with molecular formulations designed for effectiveness and affordability. Before launching, they spent a year developing clinically tested, result-driven products catering to Gen Z. Anupam Mittal and Vineeta Singh saw potential and invested ?50 lakh on Shark Tank India Season 1. Today, CosIQ is a growing name in India¡¯s beauty and personal care space.
Beyond Snack: Banana chips with authentic Kerala flavours
Beyond Snack, founded in 2020 by Manas Madhu, Gautam Raghuraman, and Jyoti Rajguru, made banana chips more than just a traditional snack. They used 100% authentic Kerala bananas to create high-quality, flavourful chips. When the founders appeared on Shark Tank India Season 1, Aman Gupta and Ashneer Grover invested ?50 lakh for 2.5% equity. Since then, Beyond Snack has continued to expand, besides raising $3.5 million in a funding round led by NABARD-backed Nabventures.
Nestroots: Stylish home decor for modern Indian homes
Nestroots, launched in 2016 by Chhavi Singh and Shekhar Godiyal, continues to offer home decor, furnishings, kitchenware, and furniture. The brand is available on over 25 platforms, including Amazon, Flipkart, Tata Cliq, and Myntra, and has already made its way into over 1 lakh homes. After securing ?50 lakh for 2% equity from Namita Thapar on Shark Tank India Season 2, Nestroots has been expanding into kids¡¯ furniture and larger home pieces.Blue Tea: Bringing herbal teas to the global market
Blue Tea, an Ayurvedic herbal tea brand founded by Sunil Saha and Nitesh Singh, was started with a mission to transform India¡¯s tea culture. The brand carefully sundries fresh herbs and works closely with farmers, 90% of whom are women, to create high-quality teas. Since its appearance on Shark Tank India Season 2, where Aman Gupta invested ?75 lakh for 1% equity, Blue Tea has expanded to 11 countries, including the U.S. Its monthly revenue has reached ?5 crore as of March 2024, making it India¡¯s top online herbal tea brand.
These brands prove that Shark Tank India is more than just a funding platform, it¡¯s a launchpad for entrepreneurs who turn passion into success.
Nancy Jaiswal is a journalist who started her career in reporting and has covered both hard and soft news. From serious city news developments to lighthearted lifestyle pieces, she has written on almost everything hapenning in India (except maybe alien invasions¡ªyet!). For her, writing isn¡¯t just work; it¡¯s a passion, an obsession, and sometimes the reason she forgets to reply to texts.
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