ARMYs vs. Big Hit interns: BTS label's piracy crackdown at J-Hope's concert ignites memefest on X
BTS label Big Hit is on a mission to take down pirated links to J-Hope's concert, and ARMYs are having a field day making memes about it. A meme war has now errupted on X as J-Hope performs the final concert of his Seoul leg.
J-Hope is working hard at his concert, but Big Hit interns are working even harder to take down illegal links and safeguard his content from piracy. Fans who couldn't travel to Seoul are searching for streaming links online to catch a glimpse of Hobi, who has been setting the stage ablaze with his moves, as seen in viral concert clips.
While companies usually track the dissemination of such information among fan clubs on social media, Big Hit Entertainment, the agency behind BTS, has shocked ARMYs this time around with its proactiveness. One particular account has caught fans' attention, with many believing it could be a Big Hit employee due to the user's ruthless tracking of illegal links and requests for fans to add them to group chats.
The chaos has sparked a memefest on X, with ARMYs taking hilarious digs at the BTS agency.
Big Hit employees working overtime to take down illegal links
Securing a ticket to a K-pop concert requires deep pockets, but for a BTS show, even money can't guarantee the best seat. Tickets sell out in the blink of an eye, leaving fans reeling. By the time you click "buy," it's already a sold-out show.
So, what's a devoted fan to do? They resort to grainy streams from pirated links just to catch a glimpse of their idol. That's exactly what BTS fans have been doing, but Big Hit is not letting them operate in peace. The agency has been actively taking down links to illegal streaming sites showing J-Hope's concert, leaving ARMYs both frustrated and impressed.
Is it a fan, or is it a BigHit employee in disguise?
One account, which went by the handle @jigwonno8, has particularly caught fans' attention with its suspicious activities. The account, which joined X in January 2025, has Big Hit's motto¡ª"We believe in Music"¡ªas its bio and follows the company's official accounts. The account has J-Hope's Hope on the Stage concert's concept photo as the profile picture and has relentlessly been commenting, "Send me the links" and "Add me in the group chat" under almost all the fan posts. While it's not new for fans to converse and seek links to livestream, the fact that a new account has been so proactive during concerts has raised eyebrows.
Brooooooo pic.twitter.com/Q6XeiGn4ob
¡ª Taetaeboo (@Taetaebooo22) March 2, 2025
Y'all JIGWON IN KOREAN MEANS EMPLOYEE, THE BIO READS "WE BELIEVE IN MUSIC" THAT'S BH'S TAG LINE!!!! AND EVEN THE BIGHIT LINK ITS 100% AN INTERN
¡ª FINding Yoongi? Sope Lover??? (@Morphynetosoul) March 2, 2025
BH literally employed a whole team again?st you!
¡ª sang?? ??????? ????????? HOTS ? (@nsyhjtj_bts7) March 2, 2025
ARMYs vs Big Hit: X abuzz with memes
Big Hit's alleged employees' suspicious social media activity has now sparked a memefest on X. Their pursuit of pirated concert links has left ARMYs in stitches, with many taking to social media to poke fun at the agency.
This is how ARMYs survive watching BTS concerts through illeg@l links while Bighit takes them down one by one ? pic.twitter.com/3a884T0Q0r
¡ª Suchwita (@MyLoving2Seok) March 1, 2025
Bighit : Trying hard to take down the links
¡ª Hamburger?|| MIN MARCH?|| BTS YEAR (@_hobishamburger) March 1, 2025
Armys : pic.twitter.com/NTrjxGyi2a
That's bighit intern ?https://t.co/WVD7x54XVw pic.twitter.com/UdfdpcbGty
¡ª som?? (@jamaiisvoo) March 2, 2025
armys to bighit staff: pic.twitter.com/OKS9bB8B9P
¡ª Sana ? ? (@boysswithluv_) February 28, 2025
'How are they even watching the concert? We blocked all unofficial link'
¡ª soha??? (@SohaTaehyung) March 2, 2025
BigHit intern's condition right now: pic.twitter.com/gkWKMZ2MKY
bighit staffs watching armys sharing links on twitter:
¡ª vee? ? (@uarmybrry) March 2, 2025
pic.twitter.com/VESlUTyJQ8
can u STOP doin ur job for 2 HOURS?! @bts_bighit pic.twitter.com/Kn7lFcws7H
¡ª president nibby? (@zoromins) March 2, 2025
World if bighit staffs had this energy for antis and those 600k armys had this energy for streaming.pic.twitter.com/MUP3b96ej6
¡ª ?Freehugs ? (@br0ketanb0ys) March 1, 2025
Meanwhile, J-Hope wrapped the Seoul leg of his Hope on the Stage concert on March 2 with three back-to-back concerts. His third and final concert was attended by his fellow BTS member Jin and HYBE CEO Bang Si Hyuk.
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As an Entertainment Content Writer with 3+ Years of experience, I have been keeping a keen eye on who wore what. A self confessed Koreaboo, I am your fangirl next door. Ps: I take pride in saying that I grew up watching "It's Controversial" as a kid.
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