'This advertisement made me change my plans': Sri Lankan airline's 'Ramayana Trail' ad goes viral, watch
Sri Lankan Airlines¡¯ new campaign, the "Ramayana Trail," takes viewers on a journey through historic sites in Sri Lanka linked to the Ramayana epic. The ad, featuring a grandmother sharing the story with her grandson, highlights places like Ravan's Cave, the Seetha Amman Temple, and the Ram Setu Bridge.
Sri Lankan Airlines' campaign presenting the "Ramayana Trail," a tour through historic locales associated with the Ramayana story, has won hearts on the internet. The five-minute commercial depicts a grandma reading the story of the Hindu epic to her grandson from a children's book. The grandson inquires about the island where Ravan took Sita after kidnapping her. The grandmother then informs him about the kingdom of Ravan in modern-day Sri Lanka.
What does the viral ad depict?
Relive the epic of The Ramayana Trail
¡ª SriLankan Airlines (@flysrilankan) November 8, 2024
Embark on a journey through Sri Lanka¡¯s legendary landscapes with SriLankan Holidays, offering a fully customized experience tailored just for you. Every step of your adventure is designed to bring out the grandeur and glory in the ancient¡ pic.twitter.com/jctUhc4JKn
"Every place in the Ramayana is real. Today, we know Lanka as Sri Lanka," she explains, as the movie shows images of Ravan's Cave near Ella town, where Sita is thought to have stayed before being taken to the Ashoka Vatika inside the demon king's palace.
The film also shows the Seetha Amman Temple, also known as the Ashok Vatika Sita Temple, which is maintained by Indian Tamils in Sri Lanka.
The film also mentioned the bridge built by Rama's army to reach Lanka, specifically the Ram Setu bridge that connects Rameswaram in Tamil Nadu to the shore of Sri Lanka. "Is the bridge still standing," the grandson inquires. "Yes, you can still see it today," the grandmother responds.
The two also discuss a portion of the mountain that dropped from Hanuman's hands when he transported it from the Himalayas to deliver Sanjeevani herb to save Lakshman.
How did people on the internet react?
Many people believe that Rumassala Hill is one of those fell shards since the therapeutic flora on the hill are unique to the area. The advertisement impressed X users, who commended Sri Lankan Airlines' initiative to promote spiritual tourism through the Ramayana myth. Here's what some people wrote.
I¡¯m thrilled to see the revival of the Ramayana tourism project in Sri Lanka! As one of the early contributors to this initiative back in 2008, After 16 years, it¡¯s heartening to witness its resurgence. ???????? #RamayanaTrails #SriLankaTourism #CulturalConnect
¡ª Brian Joseph (@BrianWJoseph) November 9, 2024
I was planning a trip to Tokyo with friends next year.
¡ª Anshul Kumar (@AnshulK33288086) November 10, 2024
But this advertisement made me to change my plans to Sri Lanka now.
Didn't know, that Sri Lankans have conserved those historical places till date.
Very well made advertisement.
Thank you.
Jai Shri Ram.
Congratulations to the @flysrilankan family for this inspiring and wonderful video..??
¡ª SHUBHAM RAJPUT ?? (@skrajput5502) November 10, 2024
This is awesome, I will prefer to choose SriLankan Airlines over others
¡ª Kalesh (@Kaa1i) November 10, 2024
Great work by Srilankan Airlines
¡ª Prashanth (@prasblr24) November 10, 2024
Also read: Katchatheevu: Why The Tiny Island India ¡®Gave Away¡¯ To Sri Lanka Is Important? EXPLAINED
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