How Will Millennials & Generation Z Celebrate Valentine's Day? Here's What A Survey Says

Valentine's Day is just around the corner, and it certainly excites millennials and Generation Z. Why should it not? After all, it is the day of love. Couples from all over the world gather on this one day to celebrate their love.

While many do feel completely loved up on this day, some may think that one does not need just one day to celebrate their love. But to each their own, right? However, the day is very soon to arrive, and we are finding out how people are planning to celebrate V Day.

A primary dating app for Indians, QuackQuack ran a poll among 15,000 users from Tier 1 and Tier 2 cities. Gen Z and Millennials also find out how they will be celebrating Valentine's Day. The survey generally comprises people between the ages of 18 and 32 and primarily includes people who are students and working professionals. The study showed us some trends that will be followed on this year's Valentine's Day and how they will also impact the online dating industry.

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So, how will gen-z and millennials celebrate V'day?

While there are some preconceived notions as to how Valentine's Day should be celebrated, those concepts are changing. People typically exchange cards, flowers, chocolates, or other gifts as tokens of their love for one another. However, Indian Gen-Z and Millennials have some other ideas for this day.

Dates will be budget-friendly

Thanks to television shows, movies, and a lot of advertisements, we all believe that a date on Valentine's Day should be very lavish. There should be lots of flowers, and the dinner should be at a very high-end place with some very expensive gift exchange. But is that even a necessity, or do people even like it anymore?

As per the survey by QuackQuack, 47% of daters prefer to have a budget-friendly Valentine's Day date over fancy dining and pricey gifts. The gen-z, especially those below the age of 23, disclosed that they have a pact with the dates to exchange practical and meaningful gifts instead of something that will burn a hole in their pockets.

"I honestly don't get the hype around Valentine's Day and am not too hyped about it either." But we have been dating for two years, so we thought we'd at least buy something for each other. I made a collage of all our pictures from important dates, and I asked him not to spend much too. Let's see. I'm excited," says 24-year-old Kriti.

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People really want a date for V-Day

Despite the fact that Valentine's Day is just like any other day, the continuous hype around it can make a person who does not have a special someone feel lonely. This is when single people are really trying to find themselves a date. As per the Quack Quack survey, the weekend before Valentine's Day is one of the busiest times of the year. "The surge is more from Tier 1 cities since people from Tier 2 cities flock to the metros for jobs and higher studies. The night before Valentine's Day generates 35% more dates than any other day.

People are going beyond just romantic partners

While Valentine's Day is all about finding love and companionship, people are going above and beyond that. Many are looking to find friends and connections beyond romantic relationships. As per the QuackQuack survey, "37% of the survey participants between 25 and 30, primarily working professionals in 9 to 5 jobs, mentioned beating their loneliness by participating in communication." This is basically when people try to find friends and platonic relationships. 33% of people want genuine companionship this time of the year.

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Rebounds are on the rise

Being single and alone at this time of the year can bring out many feelings. One of those feelings could include going back to an ex who you never thought you would ever contact. The survey did say that this was the case for many Gen Zers and millennials. "11% of male daters over 25 and 18% below 23 years old from tier 1 and 2 cities disclosed rounding back to their old matches on this day. More than 15% of women over 28 revealed rebounding with their ex on the day of love."

The importance of self-love

While many may feel lonely or want to spend time with their significant other this Valentine's Day, people have realised the importance of self-care and self-love. Gen Z single daters have found several different ways to celebrate Valentine's Day without falling off the wagon. "28% of the survey participants between 18 and 23 mentioned having a fun night planned with friends. 12% of women daters from Tier 1 and Tier 2 cities are planning Galentine's Day instead of wallowing in self-pity."

"Why should Valentine's Day even be about a couple? I and all my single friends are planning to throw our own party. A singles party where we get sloshed, play some video games, and be happy being single. It is going to be fun," says 27-year-old Ravi.

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Even though Valentine's Day is primarily celebrated as a day of romance and affection between intimate companions, it can also be a celebration of love and appreciation between friends, family members, and others.

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