Hilarious! This Company Is Turning Ex-Love Letters Into Toilet Paper For Valentines Day 2024

With Valentine's Day on the horizon, businesses are going all out to capture the attention of couples with enticing products, discounts, packages, and more.

However, amidst the flurry of couple-centric promotions, a Melbourne-based company in Australia is taking a unique approach to ensure that singles don't feel left out.

Make toilet paper from your exes' love letters

Who Gives A Crap (WGAC), an Australian toilet paper company, has introduced the "Flush Your Ex" program just in time for Valentine's Day.

In a novel twist, WGAC is inviting individuals to repurpose old love letters from their exes by transforming them into toilet tissue.

NDTV

"Mail us those leftover love letters taking up psychic space in your sock drawer and we'll deliver them to our production facilities, where we magically transform their BS into TP," the company stated on its website.

This recycling-themed Valentine's initiative aligns with other creative campaigns, such as the "Scrap Your Ex" campaign by a British car scrapping company. In this campaign, customers can name their cars after their exes and have them sent to the junkyard, providing a cathartic and humorous way to move on.

This Valentines Day 2024, singles won't feel left out

It isn't just this company looking out for singles this Valentine's Day.

As Valentine's Week kicked off, BlinkIt, a Zomato-owned rapid delivery grocery shop, introduced a thoughtful feature called 'Single Mode' on its app.

This innovative mode allows users to explore specially curated products for friend gatherings, binge-watching, and self-care, providing a tailored experience for those flying solo.

BlinkIt

When 'Single Mode' is deactivated, the display transforms to include traditional Valentine's items like flowers, cards, chocolates, gifts, and items related to sexual wellness.

Valentine's Day Week List 2024 - Complete Dates & Days

Thus, this Valentine's Day, singles can enjoy a range of products and experiences that cater specifically to their preferences, ensuring that everyone feels included and celebrated during the season of love.

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