India Bought '108 Bouquet Per Minute' On Rose Day 2024, Says BlinkIt CEO
Valentine's Week is here, bringing with it roses, proposals, chocolates, teddies hugs, kisses and a whole lot of love! The week began with Rose day on 7 February. The tradition on the day typically involves giving a single red rose to express love and affection. But Indians bought not just one rose or a bouquet of roses, but 108 roses per minute - revealed a Blinkit CEO!
Valentine's Week is here, bringing with it roses, proposals, chocolates, teddies, hugs, kisses and a whole lot of love!
The week began with Rose day on 7 February. The tradition on the day typically involves giving a single red rose to express love and affection.
But Indians bought not just one rose or a bouquet of roses, but 108 roses per minute - revealed Blinkit's CEO!
Surpassed roses sold on Rose Day last year
Blinkit CEO Albinder Dhindsa shared on X (formerly Twitter) that Indians quite literally bought 108 bouquets per minute.
In fact, he revealed that just by 11 am on 7 February, the company had sold more roses than they had done on Rose Day in 2023.
Analysts were right. Currently running at 108 BPM ?
¡ª Albinder Dhindsa (@albinder) February 7, 2024
BPM - Bouquet per minute ? https://t.co/MYoGqdaznw
Analysts were right. Currently running at 108 BPM ?
¡ª Albinder Dhindsa (@albinder) February 7, 2024
BPM - Bouquet per minute ? https://t.co/MYoGqdaznw
One smart user commented, "Analysts estimates were based on expectation that you might tweet these stats and then some more folks will realise about the day."
The CEO also said that 20% of all orders since morning have been placed through their "Order for someone else flow". To this, he said, "Love that we are able to help so many folks send a valentine's gift today."
Only roses or something else too, netizens ask
Blinkit had a funny response to the update, saying, "kaun hai ye log. kaha se aate hai".
bouqs.com
Another comment read, "Only roses or something else too?!?!"
"AND YET AGAIN I WONT GET EVEN ONE," one quipped.
Chocolates going by the ton, well before Chocolate Day
Not just rose day, Indians seem to be very excited for all the days leading up to Valentines' Day.
Dhindsa said that there is already a huge increase in sales of chocolate, before chocolate day even arrives on February 9.
"Looks like we'll easily sell more chocolates today than we did on chocolate day last year," he said while sharing a graph for the same.
Credit: X
He added that the graph is only for chocolate bar sales and the sales for Chocolate gift pack are separate.
Heartwarming rose day stories
Users who bought roses on Blinkit on Rose Day shared their stories on X.
One wrote, "dad is setting relationship goals for me unhone aaj subah blinkit se sabzi ke saath mummy ke liye rose bhi order kara hai."
dad is setting relationship goals for me unhone aaj subah blinkit se sabzi ke saath mummy ke liye rose bhi order kara hai ?? pic.twitter.com/3WziPjgMUn
¡ª coldplay wifey (@tanishaitaan) February 7, 2024
Not everyone was able to buy roses on the site though. One said, "I saw the app it says sold out for the bouquets.."
Well, let's see what the rest of Valentine's Week holds for couples ¡ª or rather, for businesses!
For more on news and current affairs from around the world, please visit Indiatimes News.
Srishti B Dutta brings you everything from rags-to-riches tales and inspiring student success stories to those "No way, this can't be real!" moments. Whether it's intriguing, heartwarming, or just plain quirky, she's got it covered.
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