'Mockery Of Millions Of People': Kim Kardashian Called Out For Her Lingerie Video
In her product launch, the 42-year-old cited ¡®the sea levels rising¡¯ and ¡®ice sheets melting¡¯ but promised buyers could always look cold no matter the temperature.
Kim Kardashian has never been afraid of a little backlash, but her new lingerie advertisement has attracted some unexpected attention from Greenpeace.
Skims
What happened?
The celebrity raised eyebrows with her newest launch, which is a bra with built-in nipples, but was quickly hit with accusations of 'greenwashing' in the Skims campaign video. In her product launch, the 42-year-old cited 'the sea levels rising' and 'ice sheets melting' but promised buyers could always look cold no matter the temperature.
For context, Kardashian teased the release of the new product in her clothing line SKIMS: a bra with small protrusions beneath the fabric intended to make the wearer appear to have erect nipples at all times.
Where and when?
Kardashian posted the video on TikTok late last month, and Greenpeace took to Instagram to lash out at the celeb on Friday.
The hard truth about Kim¡¯s new ¡°nipple bra¡±...
¡ª Greenpeace UK (@GreenpeaceUK) November 17, 2023
Using melting glaciers and rising sea levels as a punchline to improve your profit margins makes a mockery of an issue that is devastating millions of lives ?.
Greenwashing Explained: 1/6 pic.twitter.com/brWtZ55FcE
Why is she facing backlash?
Greenpeace has lashed out at Kim Kardashian as she joked about climate change in the advertisement for her "nipple bra," accusing her of using the crisis as a cheap "punchline" to turn a profit.
"Using melting glaciers and rising sea levels as a punchline to improve your profit margins makes a mockery of an issue that is devastating millions of people's lives,"," the environmental group wrote in a fiery Instagram post on Friday.
How did Greenpeace react?
'The hard truth about Kim's new "nipple bra",' the climate charity wrote on Instagram.
"We desperately need global icons like Kim to champion the fight against climate change. Sadly, this isn't what's happening here. Kim's new advert perpetuates the harmful profit-driven system accelerating the climate crisis and diverts attention away from more impactful actions, like the UN Global Plastics Treaty, which offer a real chance for systemic change," it said.
Who is Kim Kardashian?
Kimberly Noel Kardashian is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton but received wider notice after the sex tape Kim Kardashian, Superstar, which she filmed in 2003 with her then-boyfriend Ray J, was released in 2007.
As per Forbes, she is worth USD 170 crores today.
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