Logan Paul's net worth: Here is how much he earns from YouTube, Prime energy drink, WWE and more

Logan Paul is back in the news once again, this time for his WWE return after a one-week 'retirement' and Conor McGregor's announcement that he was in talks for a boxing exhibition match with the YouTuber in India.

The 29-year-old has worn multiple hats in his career, including that of a YouTuber, boxer, entrepreneur, and professional wrestler.

CREDIT: WWE

Logan Paul first made a name for himself on YouTube, and with over 23 million subscribers, he is one of the most successful YouTubers.

Logan Paul's net worth

Here is a look at his net worth and earnings from various ventures.

Logan Paul was on the Forbes list of highest-paid YouTube creators in 2017, 2018, and 2021.

He was at No. 12 on the Forbes list of Top Creators (2024), and his earnings from YouTube were estimated at $9.8 million.

According to other reports, Logan Paul earns close to $120 million USD through his YouTube advertising revenue and sponsorship posts.

Celebrity Net Worth noted that Paul's net worth is $150 million, with the site estimating that his annual income is at least $20 million.

Logan Paul's WWE contract

Logan Paul, who signed a multi-year deal with WWE in April 2023, is earning $5 million from the wrestling promotion.

CREDIT: AP

Logan Paul's other businesses

Logan Paul is also the co-founder of Prime Drinks, which surpassed $1.2 billion in annual sales in 2023, but saw its sales fall by nearly 50 per cent in 2024.

Logan Paul also owns a snacks brand called Lunchly, a clothing line called Maverick Apparel, and hosts the popular podcast Impaulsive.

Also read: Logan Paul drops cryptic message on WWE return amid reports of him fighting Conor McGregor in India

CREDIT: PRIME

CryptoZoo

However, not all of Logan Paul's businesses have been successful. The most notable such venture was CryptoZoo, a blockchain-based game launched in 2021.

The game was later exposed as a scam, and Paul promised to return more than $1.5 million to investors, which he has not fulfilled yet.

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