Apple Already Has Its Own Search Engine And You Most Probably Use It Everyday

What if I told you that Apple's own search engine already exists and is in use by every user, including you?

Bharat SharmaUpdated: Oct 04, 2023, 14:16 IST
3 min read
Apple Already Has Its Own Search Engine, And You Most Probably Use It Everyday
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Every year, reports suggest that Apple is working on its own search engine that will rival Google and Microsoft's Bing. Even then, Google keeps paying Apple on a yearly basis to ensure it remains the default search engine on all iOS devices - a matter of an antitrust lawsuit that received the scorn of Microsoft CEO Satya Nadella.

Apple has no plans to ditch Google as its default search engine at the moment. What if I told you that Apple's own search engine already exists and is in use by every user, including you? That is if you have an iOS device, of course.

Apple Already Has Its Own Search Engine, And You Most Probably Use It Everyday Unsplash

Apple already has its own search engine

The word Pegasus usually raises eyebrows because it's a well-known spyware that was used by numerous authoritarian regimes to snoop on journalists, critics, and opposition leaders. But there's another Pegasus - one that Apple has been working on internally, and it has everything to do with search.

Writing in this weekend's Power On newsletter, Bloomberg's Mark Gurman said that Pegasus is headed by John Giannandrea, a former Google executive who now heads machine learning and artificial intelligence (AI) at Apple.

Also read: Apple Complies With Strict Chinese Law, Locks Down App Store On iPhones

Apple Already Has Its Own Search Engine, And You Most Probably Use It Everyday Unsplash

According to Gurman, this Pegasus might be a constant work in progress and is already in use in the current version of the App Store. In addition, Pegasus may be seen in full force in Spotlight, a feature that is used to find apps on the iPhone when they're not located on the Home Screen.

The Spotlight feature was built to find apps, but now it can search the internet as well. Earlier, searching via Spotlight was taken care of by Bing, but now it happens internally. Even though Spotlight, as it exists right now, is quick and works well, it's nowhere close to how Google Search operates - and way far from a full-fledged search engine.

The ability to search isn't available in Safari yet, but it could become a reality in the near-future if and when Apple decides to ditch Google.

Also read: Apple Blames Software Bugs For Overheating Concerns In iPhone 15 Series

Apple Already Has Its Own Search Engine, And You Most Probably Use It Everyday Unsplash

Apple has been using its web crawler called Applebot for years, collecting more information on the internet so that it can show relevant results when users ask for them. It appears that Apple earns around $8 billion every year as part of its deal with Google.

Would you be down to use Apple Search and ditch Google? Let us know in the comments below. For more in the world of technology and science, keep reading Indiatimes.com.

Bharat Sharma

I live for all-things-technology - gadgets, novel climate solutions, and startups that are changing the game. In my leisurely hours, you can find me binge watching science fiction films, writing poetry, or dancing to pop anthems.

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22/11/2024 13:28:51
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