Flipkart's New 3D Shopping Feature: How It Uses AR From Your Smartphone Camera

Flipkart today has announced an Augmented Reality infused e-commerce experience with Flipkart Camera that would allow shoppers to more closely experience what a product would look like.

Representational image: IKEA

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According to the e-commerce giant, this feature would come in handy in the case of furniture, luggage and large appliances where customers need to better understand its size, fit and overall appearance in a particular space, before making a purchase decision.

However, the feature is not just restricted to larger objects -- users can use Flipkart Camera in the beauty category too, allowing buyers to experience what a product might look like on the buyer¡¯s face. However, it is important to note that as of now the AR demo is only available for large appliances and furniture.

Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said, ¡°At Flipkart, we are constantly working towards making e-commerce an inclusive and immersive experience for customers. With the Flipkart Camera feature, we aim to take this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer¡¯s living room, thereby helping them make an informed decision before purchasing. This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit.¡±

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How to use Flipkart Camera?

First, you need to scan the QR code using Google Lens or a third-party QR code scanner. Once the page opens, click on ¡®View in your room¡¯.

Representational image: IKEA

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Soon you¡¯ll see the camera prop open. Rotate the phone camera (for the rear camera) and point it to the floor for a few seconds to enable the AR mode and within seconds, you should see a life-sized AR replica in your home.

You can move and orient it as per your preference to better understand how it would appear in your home.