Is Twitter's Traffic 'Tanking'? Recent Numbers Suggest Things Are Changing

Is Twitter's traffic tanking? Over the last few months, Twitter has undergone a series of transformations in terms of its paid subscription, viewing capabilities, and internal shake ups. These events have led to the current version of Twitter that is now also facing competition from Meta's Threads.

The fact that Twitter has imposed rate limits on how much content users can view is also not helping its case. It appears that a combination of these events has led to a decline in Twitter's traffic since January 2023, hitting an all-year low in July.

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Twitter's traffic dips

According to Cloudfare CEO Matthew Prince, the app has experienced a steady decline in traffic over the course of 2023. While Prince didn't go into the details of why this dip is happening, other data analytics services like Ahrefs and Statista also claim the same.

Twitter traffic tanking. https://t.co/KSIXqNsu40 pic.twitter.com/mLlbuXVR6r

¡ª Matthew Prince ? (@eastdakota) July 9, 2023

Twitter's global visits dropped from 6.9 billion monthly in January 2023 to 6.4 billion in April 2023. Besides a drop in traffic, many Twitter users are noticing a drop in conversion rates from Twitter.

Also read: Twitter Killer? Over 50 Million People Have Joined Zuckerberg's 'Threads'

Under Elon Musk, Twitter has ended free access to its APIs, and has put many features behind a paywall with its Twitter Blue subscription. The fact that Threads is now on the scene isn't likely to help its case.

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Even then, the major distinction between Threads and Twitter is that the latter allows users to post explicit content while the former follows the same content restrictions as Instagram.

Also read: Elon Musk Thinks AI Companies 'Need To Write Some Very Large Cheques to Twitter'

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Instagram is working on a list of features for Threads in the near-future, including a chronological feed and a following feed. In the meanwhile, Twitter continues to experiment with new changes including a rate limit on what users can view on the app.

What do you think about Twitter's dropping visits? Let us know in the comments below. For more in the world of technology and science, keep reading Indiatimes.com.