BTS impact: HYBE stock hits 38-month high just a day ahead of RM, V, Jimin, and Jungkook's military discharge
HYBE stock surged by over 7% on June 9, hitting 304,500 KRW¡ªits highest level since April 2022¡ªas excitement builds around BTS members¡¯ military discharge. The sharp rally reflects renewed investor confidence in BTS' unmatched impact on both pop culture and the market.
The long-awaited BTS reunion is just around the corner, and both fans and the financial world are feeling the ripple effect. With Kim Namjoon (RM), Park Jimin (Jimin), Kim Taehyung (V), and Jeon Jungkook (Jungkook) all set to return from their mandatory military service, excitement has hit an all-time high. V and RM will be discharged on June 10, followed by Jimin and Jungkook on June 11. And just a little later, Min Yoongi (Suga) will complete his alternative service and be discharged on June 21, officially marking the full return of all seven members. It¡¯s the first time since 2022 that the group will be whole again, and naturally, the anticipation is massive.
HYBE stock surges as BTS members' discharge dates approach
BTS' return has translated into serious market movement. HYBE¡¯s stock soared today (June 9), jumping 20,000 KRW overall, including a 13,000 KRW rise within just the first 30 minutes of trading. By 9:39 AM KST, HYBE shares had hit 304,500 KRW, marking a 7.03% increase from the previous close. That¡¯s the company¡¯s highest stock price since April 2022, the month before BTS announced their group hiatus.
This dramatic climb has brought HYBE stock close to its 5-year peak, last seen during BTS¡¯ most dominant era. The numbers aren¡¯t just market fluff¡ªthey reflect the weight BTS holds as a cultural and economic force. Since BTS announced group hiatus plans in mid-2022, HYBE saw a drastic dip, with shares falling over 30% and wiping billions off the company's market value. Now, the bounce back is very real.
HYBE stocks are going insane right now. It's hitting 20,000 KRW increase from yesterday's closing, of which 13,000 is only from the first half an hour from today
¡ª gomooshin? ??E ARE B??CK (@taesoothe) June 9, 2025
HYBE now achieves the HIGHEST stock since april 2022 pic.twitter.com/n1rd4tkplG
Investors are clearly responding to the renewed confidence in BTS¡¯ impact, not just as artists, but as economic powerhouses. As the reunion nears, it's becoming more apparent than ever that BTS isn¡¯t just back¡ªthey¡¯re still driving the wave.
Reacting to the big boost in HYBE stock, one fan wrote, "Are we even surprised? We already knew it. BTS ARE BACK, BABY!"
Are we even surprised? We already knew it. BTS ARE BACK BABY https://t.co/4Vfvw6toNv
¡ª tannies? (@banqtxnforever) June 9, 2025
Another user wrote, "Smart people were buying HYBE stocks after MHJ's crash out. It went from 170,000 last July to 300,000+ now and is bound to increase even more with the finale of the BTS reunion." A third fan wrote, "Oh, to be rich and able to buy HYBE's stocks and spend the money on BTS and let the infinite cycle of my own BTS fund continues till the day I ascend to the sky."
'We are back': HYBE lights up ahead of BTS reunion
In true ARMY style, South Korea is going all out to celebrate their return. From Seoul City to Gangnam, buildings and billboards are glowing in purple, proudly declaring "BTS is back" and "BTS are 7." At HYBE¡¯s headquarters, the group's logo lights up the building alongside a bold "We are back" message, making it clear just how much this moment means.
HYBE¡¯s building right now:
¡ª Kpop Charts (@kchartsmaster) June 8, 2025
¡ª ¡°??E ARE B??CK¡±. pic.twitter.com/BNJQPvOI6U
Look at HYBE BUILDING RIGHT NOW pic.twitter.com/vmBrvj9e1C
¡ª hope? (@winnttaebear) June 8, 2025
This looks majestic pic.twitter.com/lnDml3doMu
¡ª Nisa? ??? ???? ? (@nisaaaaBTS) June 9, 2025
¡°south korea doesn¡¯t revolves around bts¡±
¡ª ?? (@Iuvjjkoo) June 8, 2025
south korea: pic.twitter.com/y1lqmXwD75
The streets aren¡¯t the only place getting decked out¡ªonline platforms have been just as electric, with hashtags like #BTSReunion and "Kings are coming back" trending worldwide on X. It¡¯s a homecoming not just for the members, but for an entire fandom that's waited patiently through every enlistment update.
For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
As an Entertainment Content Writer with 3+ Years of experience, I have been keeping a keen eye on who wore what. A self confessed Koreaboo, I am your fangirl next door. Ps: I take pride in saying that I grew up watching "It's Controversial" as a kid.
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