Cannes 2025: Parul Gulati's strapless hair-braided outfit divides internet; netizens ask 'How much marketing is too much marketing'

The Cannes Film Festival 2025 witnessed some of the most unique outfits, like every year. From model Bella Hadid in a Saint Laurent gown to Irina Shayk in an Elie Saab gown, each of them left a mark on the red carpet. Apart from them, Indian celebrities and social media influencers also stunned the event, including actress and entrepreneur Parul Gulati, who was spotted wearing an innovative braided hair dress.

The 30-year-old founder of Nish Hair, a hair extension brand, stole the spotlight as her outfit stood out on the red carpet. However, Gulati's dress was more than just a fashion statement; rather, it was an ode to her business.

The entrepreneur attended the 'Eddington' screening at the ongoing international film festival on May 16 in a strapless dress stitched with black hair braids.

Credit: X

Parul Gulati's braided hair outfit steals the spotlight

Gulati boasted the eccentric piece of clothing, or we may call it a wearable hair, along with a sultry neckline and an asymmetrical hem. The hair braids were beautifully chiselled to hug her in a bodycon outfit, and the braids flowed down like fringes, cascading towards the hem.

While describing her outfit at the event, Gulati revealed that the dress was designed by her fashion stylist and designer, Mohit Rai and Riddhi Bansal. She also mentioned that her outfit is an ode to her business, Nish Hair, which is a brand that sells hair toppers, clip-in extensions and wigs made with 100 per cent human hair.

Credit: Instagram

It took over a month to prepare the outfit

The peculiar outfit has been prepared by a team of 12 skilled artisans and took over one month and long hours of detailed craftsmanship to make it.

On the other hand, for her hairdo, she did a simple hair bun and ditched a neckpiece, as she wanted the dress to be the showstopper. However, she flaunted a pair of glittering earrings with minimal make-up. However, the outfit has left the internet divided and buzzing.

Credit: Instagram

Netizens react to Parul Gulati's hair-braided outfit

As soon as Parul Gulati's pictures surfaced on social media, netizens quickly shared their reactions to the outfit. Some said it looks like she is promoting her brand, and the dress doesn't look pretty, while others complimented it.

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One said, "And for Cannes, it looks bland like no statement neckpiece or earrings. Overall fit seems incomplete"

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While another said, "I am creeped out by this. It would have looked so much better if it had a smooth finishing and end to the dress."

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"Honestly, the braided hair look on that dress doesn¡¯t work¡ªit just looks messy," one added.

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"How much marketing is too much marketing."

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"Idk but she indeed has amazing marketing skills! Lol wonderful job on wearing a braided hair dress. People like it or not at the end she is getting the attention about her being malkin and her brand speaking indirectly about hair lol," one said.

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"The bottom of the dress looks so shabby! Maybe if she did the hair pattern on the top and did some other skirt maybe would¡¯ve worked¡­."

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