'Don't Say You Love Me' teaser: BTS Jin looks straight out of a K-drama; face of female lead revealed

In just a matter of months, the eldest member of the world¡¯s biggest group, BTS¡ªKim Seokjin¡ªis set to release his second album, ECHO. On May 13, he dropped the teaser for his upcoming song Don't Say You Love Me, which went viral within minutes. The video features him and his love interest in a museum, gazing at each other from a distance.

The teaser ends with Jin singing the emotional line, ¡°You just gotta let me go,¡± capturing the essence of two heartbroken lovers reuniting after a long time. BTS fans, known as ARMY, are in a frenzy, already developing theories¡ªone of the most popular being that Jin looks like a K-drama lead.

Jin's K-drama era

Jin is clearly in full ¡°boyfriend mode,¡± as he previously shared that the album would revolve around a couple¡¯s love story approaching its end. The newly released teaser beautifully reflects that theme.

Fans react

ARMY took to X (formerly Twitter) to gush over how stunning Jin looks, praising both his visuals and the female lead's elegance and beauty. One said, "don't know if he'll do a Kdrama (he should though) but bringing kdrama to his music video, im locked in".

don't know if he'll do a Kdrama (he should though) but bringing kdrama to his music video, im locked in https://t.co/Mpwc7AttCn pic.twitter.com/u8obJ263kN

¡ª Monica ? ? (@MonicaYadav08) May 13, 2025

Another said, "Damn I was so into those few seconds I forgot it was only a teaser. They are sooooooo visually pleasing in that one frame".

Damn I was so into those few seconds I forgot it was only a teaser. They are sooooooo visually pleasing in that one frame. https://t.co/DN1KEJIiBI

¡ª Maisse??????????(?) (@Maisse51089073) May 13, 2025

One wrote, "Why does this feel like it might hurt?".

Why does this feel like it might hurt? https://t.co/tRuSzqG3D6

¡ª Sam? ? (@sevenwithsam) May 13, 2025

Another wrote, "Chills, literally chills all over my body. We have actor Jin!".

Chills, literally chills all over my body. We have actor Jin! https://t.co/N0SfZTKgYY

¡ª Seokjin YouTube Team (@YoutubeSeokjin) May 13, 2025

About ECHO

After the success of his first solo album Happy in 2024, Jin is set to release his highly anticipated follow-up, ECHO, on May 16, 2025. The album will include seven tracks, with Yena making a special guest appearance on one of them, as confirmed by Big Hit Music.

Jin will also launch his first solo world tour, titled RunSeoKjin Ep. Tour, in support of the new album. The tour will kick off on June 28 in Goyang, South Korea, and will continue across several countries, including Japan, the United States, the United Kingdom, and the Netherlands.