Hailey Bieber sells Rhode for $1B ¡ª and might now be richer than husband Justin Bieber. But is she a billionaire?
Hailey Bieber just sold her skincare brand Rhode to e.l.f. Beauty in one of the biggest celebrity beauty deals in recent memory. With the sale and her continued role at the company, she¡¯s cemented her status as a major force in the beauty industry.
Hailey Bieber, who is married to Justin Bieber, just pulled off one of the biggest celebrity beauty deals in recent years¡ªselling her skincare brand, Rhode, to e.l.f. Beauty in a deal valued at up to $1 billion. While the headlines are calling her a beauty mogul who signed that billion-dollar deal, is she really a billionaire? Let's break down.
What Hailey Bieber's $1B Rhode deal with e.l.f. really means
The acquisition is structured as a mix of cash, stock, and performance-based incentives. As reported by AP News, e.l.f. is paying $600 million in cash, $200 million in e.l.f. Beauty stock, and up to $200 million in earnouts over three years¡ªif Rhode hits future sales goals. That puts the guaranteed amount at $800 million, with the remaining $200 million hinging on performance.
Hailey might be the face of the brand, but she doesn¡¯t own 100% of it. According to Vogue Business, she holds a 51% stake in Rhode. The rest is likely divided among her co-founders, including beauty executive Lauren Ratner, as well as investors and possibly Rhode CEO Melanie Bender, who joined in 2023.
So, what does Hailey walk away with? Her gross payout from the deal could be over $500 million, but taxes and payouts to others will chip away at that number. From her estimated $306 million cash share, she could lose up to 37% to federal taxes and another 10 %+ to California state taxes. That would bring her net cash closer to $170¨C180 million. Plus, she may owe bonuses or shares to her co-founders and early team members.
Hailey Bieber stays on with a major role at e.l.f. Beauty
Hailey Bieber| Credit: Instagram
Despite the sale, Hailey isn¡¯t going anywhere. According to The Times UK, she¡¯ll continue as Rhode¡¯s Chief Creative Officer and Head of Product Innovation. She¡¯s also taking on a new title: Strategic Advisor to e.l.f. Beauty. While exact compensation for this role hasn¡¯t been disclosed, it could include stock options, performance bonuses, or royalties tied to future Rhode products.
So, is Hailey a billionaire?
The internet is flooded with posts claiming the 28-year-old has officially joined the billionaire club, touting her as one of the youngest to do it. But that¡¯s not quite the full story. Hailey isn¡¯t a billionaire (yet), though she¡¯s definitely getting close. With an estimated net cash payout between $170 million and $200 million, plus future stock and potential earnouts, this deal is still a massive win. And for a brand she launched just three years ago, it firmly puts her in the league of the most successful celebrity beauty founders today.
Hailey is now the richer Bieber!
Hailey and Justin Bieber| Credit: Instagram
Also worth noting? She might now outrank Justin in the net worth department. While Justin Bieber¡¯s estimated net worth sits around $300 million, Hailey¡¯s Rhode payout puts her personal earnings in a similar, if not higher, range, making her the top earner in the Bieber household.
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As an Entertainment Content Writer with 3+ Years of experience, I have been keeping a keen eye on who wore what. A self confessed Koreaboo, I am your fangirl next door. Ps: I take pride in saying that I grew up watching "It's Controversial" as a kid.
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