'Didn't Get The Job?': UK Job Search Site Takes A Dig At Rishi Sunak With A Cheeky Ad
The ad made fun of Sunak, who lost to party colleague Liz Truss in the race to become prime minister on Monday.
Sarcasm and humor work well in marketing as they connect quickly with the target audience. Marketing agencies are doing a brilliant job of pushing their messages through the current scenarios that are happening all around the world.
But how much is too much, and where to draw the line? While everyone loves a good copy or a visually appealing ad, the internet has reservations about what's acceptable and what's not.
Currently, the internet is debating over a new advertisement with Rishi Sunak's face.
Screengrab/Twitter
Sharp commentary on contemporary concerns is a trademark of British humor.
On a billboard displaying Rishi Sunak, a former UK finance minister, CV-Library, a well-known job search site, emphasized this legendary British trait.
BBC
The ad made fun of Sunak, who lost to party colleague Liz Truss in the race to become prime minister on Monday.
Boris Johnson, the former prime minister who resigned in July, was to be replaced, and Sunak was considered the leading contender.
Twitter
In the sarcastic national advertisement, CV-Library included a photo of Sunak with the bold text,
"Didn¡¯t get the job? We¡¯ve got jobs for everyone. Find one that works for you."
On social media, the photographs from the opportune campaign went viral. Here's how internet reacted to the cheeky ad:
Curious...
¡ª Alpesh Patel (@alpeshtwitting) September 7, 2022
Would the company have taken the permission of Sunak to use his pic in their advt? Do they need to take his permission?
good example of moment marketing! :) https://t.co/wZtI9T8vpe
¡ª Sanjiva Jha (@sanjivajha) September 7, 2022
Today, CV Library (Recruitment Firm) went round Parliament Square with this reactive digital AD after Rishi Sunak lost the UK PM Race to Liz Truss ??
¡ª Blessing | Marketing Babe ???? (@_BlessingMarie) September 5, 2022
I love ittttt ??? pic.twitter.com/CWYSlfek2O
@CVLibrary Whoever put this together deserves a raise ? #RishiSunak pic.twitter.com/jH1z96Ycmb
¡ª Mo Lambat (@Mo_lambat) September 5, 2022
Absolutely savage from @CVLibrary ?? #LizTruss #RishiSunak #PrimeMinister pic.twitter.com/JPhd0cHGM6
¡ª JS (@Jaap_Stamina) September 5, 2022
Ouch!! The British humour remains as savage as ever! https://t.co/hKUByCynnB
¡ª smriti sharma (@Sharma21Smriti) September 7, 2022
You've got to admire @CVLibrary's absolute ruthlessness. pic.twitter.com/sethFHedNH
¡ª Lucille's Balls (@cagouligan) September 6, 2022
It¡¯s not ruthlessness, it¡¯s full of racism. Infact, much before the final@elections, even newspaper like FT was being a mouth piece for Truss with series of articles wherein every writer addressing her as the PM.. none talking about Sunak. So stop pretending !
¡ª Raj_Lachhi IRS (@raj_irs) September 8, 2022
CV-Library had also targeted an ad campaign in July, and it took potshots at Johnson after his resignation.
"Resigned today? Find a new job that works for you," along with a photo of what appeared to be the former Labour leader's hunched back, the employment website added.
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