Lego debuts in India with 4,500-square-foot store in Gurugram, the largest in South Asia; know what¡¯s next
The Danish toymaker, the Lego Group, has launched its 4,500-square-foot store at Ambience Mall, Gurugram. It is the largest LEGO Store in South Asia. The store features over 800 products, including 250 sets that are only available at LEGO stores.
The Lego store has finally opened its first store in India after a long wait. The Danish toymaker, the Lego Group, has launched its 4,500-square-foot store at Ambience Mall, Gurugram. It is the largest LEGO Store in South Asia.
With the inauguration of the store, Lego is shifting from selling its products online and via other retailers like FirstCry and Hamleys towards having its own physical location.
The store features over 800 products, including 250 sets that are only available at Lego stores.
Lego store in India promises to be a one-of-a-kind experience
The global toy giant company has entered the Indian market in collaboration with retail leader Ample Group and has unveiled a vibrant outlet.
Not only that, but it also promises to be a one-of-a-kind experience, as it is a blend of physical and digital products that bring spirit to life.
Lego eyes big on Indian market
For Lego lovers, this is an iconic Danish brand, and having a full-fledged store in India for the first time is a dream come true. But for Ample Group, it is a strategic leap as India¡¯s economy eyes a 6.3 per cent growth in 2025, fueled by rising consumer demand and a policy push for retail.
A look at India¡¯s toy market
According to a 2024 Exim Bank report, the value of the Indian toy market was $1.5 billion in 2022 and is expected to rise at a compound annual rate of 12 per cent to reach $3 billion by 2028.
Credit: X | @2shar
However, Lego intends to accelerate its expansion, aiming for double-digit growth by 2032. In close collaboration with the Ample Group, we are excited to offer the LEGO brand experience to India. Moreover, according to Bhavana Mandon, Country Manager, Lego India, over the next two years, the company plans to open stores at numerous locations to let more Indians discover the joy of play, and they are establishing the groundwork for a robust retail presence.
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Sneha is a dedicated writer with a passion for storytelling that enthrals and inspires the readers. With a background in Health and Wellness, she brings a unique perspective to every narrative. As a journalist, she aims to find solutions with authenticity and credibility.
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