Shark Tank India 4: Anupam Mittal slams YouTube over India¡¯s Got Latent controversy, supports Samay Raina, Ranveer Allahbadia: 'Victims'

The India¡¯s Got Latent drama isn¡¯t cooling down anytime soon. While Ranveer Allahbadia, Apoorva Mukhija, and Samay Raina find themselves in the eye of the storm, Anupam Mittal has swooped in with a hot take¡ªone that shifts the blame from the creators to the platforms pulling the strings. The Shark Tank India investor and Shaadi.com founder didn¡¯t mince words when he called out YouTube for fostering an ecosystem that thrives on outrage, labeling it the ¡°worst of all offenders.¡±

Anupam Mittal shares Linkedin post about India¡¯s Got Latent controversy

Mittal¡¯s LinkedIn post was a masterclass in calling out the bigger picture. While acknowledging that the statements made on India¡¯s Got Latent were ¡°messy, crass, and undeniably wrong,¡± he argued that the show was never about dignified discourse in the first place. According to him, it was always about shock value, vulgarity, and irreverence¡ªa digital-age recipe for virality. So why the sudden outrage? Because the algorithm dictates it.

Anupam Mittal thinks digital platforms dangle virality like prasad

According to Mittal, digital platforms dangle ¡°virality like prasad,¡± watching creators chase it, only to step back when things spiral out of control. In his view, Allahbadia and Mukhija aren¡¯t masterminds of controversy but rather pawns in a system that rewards provocation. And yet, they¡¯re the ones facing FIRs while YouTube gets away scot-free.

View this post on Instagram

For Mittal, the biggest issue isn¡¯t the offensive remarks themselves but the way Big Tech escapes accountability. ¡°Imagine a newspaper or a TV channel airing such content without consequences,¡± he pointed out, emphasizing how traditional media would never get the same free pass. He argued that digital intermediary laws provide social media giants with an excuse to evade responsibility, allowing them to host questionable content without repercussions.

As Allahbadia and Mukhija publicly apologize and legal actions pile up, Mittal¡¯s stance raises a larger debate: should content creators be solely blamed, or is it time to hold digital platforms accountable for the controversies they amplify? With FIRs already in motion, this controversy is far from over, and Mittal¡¯s bold take has just added more fuel to the fire.