India's Iconic Taj Hotels Named As The World's Strongest Hotel Brand

People who experienced Taj Hotels hospitality have always recommended it as a must-visit, at least once. It is, after all, one of the world¡¯s most lavish hotel chains offered by the Indian Hotels Company (IHCL), South Asia's largest hospitality company.

Now, its quality and hospitality have been acknowledged at the international level as Taj has been rated the Strongest Hotel Brand in the World by Brand Finance.

The Taj Mahal Palace, Mumbai | Stock

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.

David Haigh, CEO, Brand Finance, said, ¡°We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century-old legacy and a custodian of the revered Indian hospitality has stood resilient in spite of the challenges posed by the ongoing pandemic. Global travellers have relied upon and tested brands in different ways and Taj has emerged on top.¡±

ALSO READ: A Helping Hand: Tata Group Open Doors Of Taj Hotels For Doctors And Nurses Fighting COVID-19

Re-enters the list

Taj has been ranked earlier also in the report of 2016, but this year it re-entered the overall ranking list at 38th spot. This year, with its successful implementation of policies and strategies it has ranked on the top spot.

The Taj Mahal Palace, Mumbai | Stock

Here is the list of the world¡¯s top five strongest hotels brands

1. Taj Hotels

India¡¯s iconic Taj Hotels is the world¡¯s strongest hotel brand, according to a report based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation. As of 2020, the company operates a total of 100 plus hotels and hotel resorts, with 84 across India and 16 in other countries, including Bhutan, Malaysia, Maldives, Nepal, South Africa, Sri Lanka, UAE, UK, USA and Zambia.

2. Premier Inn

Premier Inn is a British hotel chain and the UK's largest hotel brand, with more than 72,000 rooms and 800 hotels. Premier Inn was dipped to the second spot from first in 2020 by receiving an overall Brand Strength Index of 88.9 out of 100, with a corresponding AAA rating in the 2021 survey.

3. Melia Hotels International

Melia Hotels International | viaempresa

Melia Hotels International is a Spanish hotel chain that was founded by Gabriel Escarrer Julia in 1956. The company is one of Spain's largest domestic operators of holiday resorts and the 17th biggest hotel chain worldwide. Melia Hotels took the third spot by receiving an overall Brand Strength Index of 82.9 out of 100.

4. NH Hotel Group

NH Hotel Group SA is a multinational hotel company headquartered in Madrid, that operates over 350 hotels in 28 countries. NH Hotel Group received an overall Brand Strength Index of 82.0 out of 100, with a corresponding AAA rating for customer familiarity

5. Shangri-La Hotels and Resorts

Shangri-La Hotels and Resorts is a Hong Kong-based multinational hospitality company that has received an overall Brand Strength Index of 81.6 out of 100.

Shangri-La Hotels and Resorts | Luxurylaunches

The Hotel 50 2021 report also highlighted the company's successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic-related challenges.