After Son Spends Rs 96 Lakh On Limited Edition Sneakers, Nike Executive Resigns

A Nike executive resigned from the company after after her son used one of her credit cards to purchase $132,000 (Rs 96 lakh) worth of limited-edition sneakers for his own resale company, various reports said.

The company said the departure of Ann Hebert, vice president and general manager of Nike¡¯s North America business, is effective immediately and that it plans to announce a new head for the geography shortly.

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The executive had spent more than 25 years with the Beaverton, Oregon-based company, which said it would announce a new leader for North America shortly.

Ann was implicated after a Bloomberg Businessweek report found that her son son Joe Hebert, a college dropout, used bots to make an online purchase of 600 pairs of a sought-after sneaker (the Adidas Yeezy Boost 350 Zyon) after they were released.

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Hebert used the corporate American Express credit card which was in his mother¡¯s name to build up the stock of his resale business West Coast Streetwear and sold the shoes for more than $20,000 profit, New York Daily News reported.

In a statement, Nike said Ann Hebert resigned voluntarily.

¡°Ann Hebert, VP/GM, North America geography has decided to step down from Nike, effectively immediately,¡± the company wrote in an email to employees, according to Complex.com. ¡°We thank Ann for her more than 25 years with Nike and wish her well.¡±

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Nike does not permit its employees to participate in sneaker reselling, and the practice of buying shoes at their retail price only to sell them at a higher price is still taboo to many collectors, the Complex.com reported.

A Nike spokesperson told Bloomberg that Ann had disclosed information about the business to her employer in 2018 and there was ¡°no violation of company policy.¡±

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