MP: Booking Full For Exclusive 'Noorjahan Mangoes' Which Is Fetching Up To Rs 1000 Apiece

The ¡°Noorjahan" mango which is cultivated in Madhya Pradesh¡¯s Alirajpur district, is being sold at a higher price this year due to the good yield and sheer size of the fruit compared with the last year.

The mango is priced at Rs 500 to Rs 1,000 apiece this season, a farmer said on Sunday. Unlike the last year, the yield of this variety of mangoes has been good this time due to favourable weather conditions. Locals have claimed that ¡°Noorjahan" mangoes are of Afghan origin and cultivated only in the Katthiwada region of Alirajpur district adjacent to the Gujarat border, approximately 250 km from Indore.

ET

¡°The three Noojahan mango trees in my orchard have produced 250 mangoes. The fruit has been priced between ? 500 and ? 1,000 per piece. Bookings have already been done for these mangoes," Shivraj Singh Jadhav, a mango cultivator from Katthiwada, told PTI.

He said people who have booked "Noorjahan" mangoes in advance are fruit lovers from Madhya Pradesh as well as neighbouring Gujarat.

¡°This time the weight of a Noorjahan mango is going to be between 2 kg to 3.5 kg," Jadhav added.

PTI

Ishaq Mansoori, an expert in cultivating ¡°Noorjahan" mangoes in Katthiwada, said, ¡°This time the crop of this variety has been good but the COVID-19 pandemic has impacted the business". He said "Noorjahan" trees could not flower properly due to unfavourable climatic conditions in 2020.

¡°In 2019, one mango of this variety weighed around 2.75 kg at an average and buyers paid as high as ? 1,200 apiece for it," he added.

The ¡°Noorjahan" variety produces fruits towards the beginning of June. These trees start flowering in January-February.

This mango can grow up to a foot long and its kernels weigh between 150 to 200 grams, local cultivators said.